These Expensive-Looking H&M Buys Are Going to Dominate This Summer

Here atBest Knockoff Luxury Clothing we advocate for somewhat of a high-low wardrobe. That means investing a little more in some pieces, for quality and timelessness, and then mixing these items in with more affordable high street winners that can wisely bolster your seasonal wardrobes.
When it comes to cult summer buys, H&M is one of the high street brands we often look to for these more timely purchases that surprise and delight with their affordable price points but expensive-looking designs. Each season (not just summer) the brand manages to come out with pieces that everyone from fashion insiders to celebs and people across the streets of London want to get their hands on. Cult buys don't have to cost thousands, and today we're here to dissect H&M's summer offering and really dig down into the pieces that are worth buying. You know, the pieces that will dominate this season and you'll be extremely jealous of if you see someone else wearing after it sold out in record speed.
Keep scrolling and you'll find our ultimate, bumper guide to shopping the unmissable items from H&M this summer. We've scrolled through the hundreds of product pages and analysed the new-in sections, and come up with five categories we think you really shouldn't miss. From creamy tones that will make you look rich to the 2023 take on the bodycon trend (don't be afraid), you'll find it all below.
1. CREAMY TONES
2. BODYCON 2.0
3. EXAGGERATED SHAPES
4. ELEVATED TEXTURES
5. SHADES OF GREEN
Up Next: I've Never Regretted Buying H&M's Expensive-Looking Linen—It's Just Too Good

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working forBest Knockoff Luxury Clothing UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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