Go Off, H&M—35 New Arrivals That Look Like They Cost $500+ But Actually Don't
Between long weekends away and international summer vacations, my budget for clothing isn't quite as flush as I'd like it to be, especially since I'll need plenty of photo-worthy looks to accompany me on my adventures. Alas, that's never stopped me from putting together plenty of outfits that, although not pricey at all, look extremely expensive. It's a life hack I've acquired over my 26 years—one that I'm all too happy to share.
Ultimately, my best tip for looking rich on a tight budget is—drum roll, please—H&M. And this month's new-arrivals section has looked especially lavish. From elevated LBDS and structured suiting to swimwear, the 35 pieces ahead appear to be worth upwards of $500, yet none cost more than $200. Don't worry—I won't tell if you won't.
The perfect summer blouse, found.
Shop the matching Eyelet Embroidery Skirt ($40).
Buttery.
Shop the matching Bikini Bottoms ($11).
Every designer swimsuit looks just like this but costs way more.
Shop the matching Bikini Bottoms ($11).
Coming up: Zara's, H&M's, and Mango's Swimwear Goes Hard—39 Styles I'm Buying, Like, Now

Eliza Huber is currently the Associate Editorial Director atBest Knockoff Luxury Clothing . She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and Replica Handbags .