This New H&M Coat Is About to Make You Look a Whole Lot Richer Than You Are

When it comes to building a wardrobe that looks polished, put-together and, let's be honest, really expensive, you’d probably be surprised at how often I turn to the high street. If you know what to look for (and where to look), it can be easy to trick people into thinking you’re a lot richer than you are—trust me. A few of my top rules? Stick to tonal neutrals, good-quality fabrics and fluid shapes. And all of these boxes are ticked by an impeccable new wool jacket I just found at H&M.
The high street offers so many pieces, and it's only the special few that are able to look well beyond their price tags. Hunting them down is something that I have expertise in, looking for elevated cuts, sleek fabrics or simply looking to the Premium Collection. Once in a while a piece comes along that truly deserves our attention, and these gems usually sell out very quickly.
The new-in Handmade Wool-Blend Coat (£150) deserves your attention. It's got a beautiful, fluid feel with a wrap design and chic tie-belt at the waist, giving a relaxed but luxurious vibe, with a curved collar and deep pockets. The shorter length even makes it perfect for wearing all the way through autumn and into winter, and it now comes in two colours: an elegant white and a very chic camel. Pair it with a tonal white or camel knit and tailored trousers for a smarter "old money" vibe, or simply add jeans and leather loafers with your most expensive (or expensive-looking) handbag in tow, for an everyday look that any good "Birkin Mom" would approve of. Yep, that's a thing now.
Of course, I just added the coat to my basket, and you can keep scrolling to join me in shopping this incredibly chic buy before it inevitably sells out. I've also rounded up some more rich-looking H&M buys below. You're welcome!
Shop H&M's Tie-Belt Wool Coat:
Shop More Rich-Looking H&M Buys:

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working forBest Knockoff Luxury Clothing UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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