I Spent the Morning Going Through H&M's Trend Section—You'll Like These 24 Items
I often scroll through H&M as I’m doing market research for various stories given that the retailer consistently stocks a range of items that suit a variety of styles. On one of my recent perusals, I noticed a "Trending Now” section with a sub-category entitled "Trend Edit.” Naturally, I took a gander through this section. What did I find? Yep, a curation of some of those more trend-forward pieces that feel incredibly "of the moment.”
In fact, there were quite a few items that caught my eye. I actually opened up about 30 of said pieces into new tabs to bookmark for myself to reference later—and, of course, to share with you right here if there’s interest. Below you’ll find a smattering of current fall pieces, including chic shackets, gorgeous knits, pretty dresses, and more. Keep scrolling—you may just find a new go-to piece (or two) to mix into your fall rotation.
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years atBest Knockoff Luxury Clothing , currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers likeReplica Store, Shopbop, and Net-a-Porter and is at the forefront ofBest Knockoff Luxury Clothing 's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.