8 Low-Key Yet Elegant H&M Trends to Try in 2024 |Best Knockoff Luxury Clothing

last updated 5 July 2024

I always approach the word "trend" with caution. Of course, a big part of my job is to present you with the most-noteworthy trends not just for the season, but whenever something of merit crops up. And that happens pretty frequently right now. But when it comes to the trends I personally want to buy into, they're always on the quiet side—simple trends that uphold the integrity of my pared-back wardrobe but that add that little extra something to my daily basics. And for 2024, it seems that H&M is following a similar trend trajectory.

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Monikh wears a white H&M dress.

Looking at H&M's new-in section, it's clear to see the brand is approaching the new season with refinement. Yes, there are prints and colours peppered without the rows of product, but I'd say 90% of the pieces fall into the pared-back category. Because of this, H&M's trends for 2024 are a little harder to spot, all blending together to create a harmonious capsule as you scroll. However, when you look closely enough, patterns in product begin to emerge.

Below, I've outlined eight pieces that dominate H&M's new collection and, thus, serve as the affordable brand's biggest trends for 2024. Scroll on to see them.

8 TRENDS H&M IS BACKING FOR 2024

1. WHITE DRESSES

Style Notes: There's nothing more versatile than a white dress in summer. Dress them up or down for any occasion.

H&M

A-line maxi dress

So many of our editors have their eye on this versatile white maxi.

H&M

Lace-Trimmed Strappy Dress

The lace hem adds a pretty twist to this classic strappy dress.

H&M

Smocked-Bodice Dress

You can never go wrong with a smock dress.

2. SLINGBACK SHOES

Style Notes: Slingback shoes are an easy way to make any outfit look more elegant. Wear with jeans, skirts and dresses alike this summer.

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Mesh Slingbacks

H&M's slingback heels look especially slick this season.

H&M

Pointed Slingback Court Shoes

These look so high-end.

H&M

Lacing-Detail Slingbacks

This pair also comes in white.

3. LOOSE-FIT JEANS

Style Notes: Skinny jeans ma have made a comeback this year, but a wider silhouette is a more timeless option that can be worn all year round.

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Baggy Low Jeans

I love this authentic '90s wash.

H&M

Baggy Wide Low Ankle Jeans

Dark denim is a key jeans trend this season.

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Baggy Regular Jeans

I just know this lighter pair will fly.

4. A-Line Midi Skirts

Style Notes: A chic alternative to dresses, fashion people everywhere are opting for midi skirts with an a-line silhouette this summer.

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Pleated Skirt

This looks so much more expensive than £33.

H&M

Midi Skirt

Another great H&M item that has an equally classy white option.

H&M

Broderie Anglaise Skirt

If you're into broderie, this is the midi skirt for you.

5. BALLET FLATS

Style Notes: Ballet flats are shoes I opt for all year round but in the summer, I often wear them as an alternative to heels for more formal events.

H&M

Leather Ballet Pumps

This dusty pink pair is a sophisticated alternative to heels.

H&M

Leather Ballet Pumps

I saw so many people pick these up in store over the weekend.

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Mesh Ballet Pumps

Mesh ballet flats? Now a thing!

6. BIG GOLD EARRINGS

Style Notes: You don't have to spend loads on expensive-looking jewellery to elevate your outfits. H&M has some affordable earrings that can easily be mistaken for designer.

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Sphere-Detail Stud Earrings

The perfect finishing touch to any look.

H&M

Square Earrings

Wear with a high neckline for an elegant top and accessory pairing.

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Asymmetric Earrings

asymmetric jewellery is still going strong on the fashion circuit.

7. LINEN SHIRTS

Style Notes: We're big fans of H&M linen atBest Knockoff Luxury Clothing UK. They offer affordable pieces that look so high-end and their linen shirt collection has definitely stood out as one to shop this summer.

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Linen-Blend Shirt

Show me a better stripe linen shirt on the high street.

H&M

Linen-Blend Shirt

Black linen shirts are just as chic as their neutral counterparts.

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Oversized Linen Shirt

This oversized style comes in so many colours and patterns.

8. DENIM JACKETS

Style Notes: An easy throw-on for those cooler summer days, denim jackets are a staple that you'll keep in your wardrobe for many years to come.

H&M

Short Denim Jacket

H&M has some of the best denim on the high street.

H&M

Denim Jacket

'90s wash denim having a major moment.

H&M

Tie-Belt Denim Jacket

Keep things classic with a tie-belt coat.

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.