H&M Just Dropped the Most Expensive-Looking Minimalist Edit
I'll admit there are a lot of minimalist edits knocking about these days. Whether it's the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it's been an inescapable aesthetic for the past few years, going way past "trend" status and well and truly into the classic category. Brands like Bottega Veneta and The Row are obviously huge influences these days, but let us not underestimate the lasting legacy of Phoebe Philo's Céline too. Here's why the trend is so popular: It screams understated luxury, even when it might not be. Case in point: H&M's minimalist edit, which is nothing if not an effortless dresser's dream.
Anouk wears H&M slingbacks.
So, how do less-expensive brands achieve this rich aesthetic? It's all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also khaki, beige and creamy whites. With the silhouettes and fabrics, it's all about sticking to quality classics. Think simple blazers, crisp cotton shirts that work with everything in your wardrobe and easy midi dresses. The idea is that these pieces will last forever and help you build a timeless capsule wardrobe. Want in? Then I suggest you keep scrolling for H&M's latest minimalist edit.
SHOP H&M'S MINIMALIST EDIT:
If you haven't added a pair of ballet flats to your shoe rotations yet, take this as your sign.
Dress down with trainers and a tote or elevate for events with strappy heels and a clutch.
These best-selling trousers come in an array of chic shades, but this elegant dark-grey hue is a particular favourite of mine.
As the weather continues to be unpredictable, a lighter jacket will surely come in handy.
With tailoring, jeans, skirts or more, these Mary-Janes will instantly take any outfit to new heights.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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