I'm a Minimalist—H&M's Expensive-Looking Collection Is All I'm Wearing This Summer
Ready to update your wardrobe? I've got the answer with H&M's new minimalist edit. Scroll down to shop our favourite new-ins.


I'll admit there are a lot of minimalist edits knocking about these days. Whether it's the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it's been an inescapable aesthetic for the past few years, going way past "trend" status and well and truly into the classic category. Brands like Bottega Veneta and The Row are obviously huge influences these days, but let us not underestimate the lasting legacy of Phoebe Philo's Céline too. Here's why the trend is so popular: It screams understated luxury, even when it might not be. Case in point: H&M's minimalist edit, which is nothing if not an effortless dresser's dream.
Liv wears a denim co-ord from H&M.
Liv wears a denim co-ord from H&M.
So, how do less-expensive brands achieve this rich aesthetic? It's all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also burgundy, beige and creamy whites. With the silhouettes and fabrics, it's all about sticking to quality classics. Think simple blazers, crisp cotton shirts that work with everything in your wardrobe and easy midi dresses. The idea is that these pieces will last forever and help you build a timeless capsule wardrobe. Want in? Then I suggest you keep scrolling for H&M's latest minimalist edit.
Shop H&M'S Minimalist Edit

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working forBest Knockoff Luxury Clothing UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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