We Think This One Item Is the Secret to Holly Willoughby's Cheery Style

This year, Holly Willoughby really upped her style game. In fact, our editors found themselves suddenly keeping a close eye on what she wore every day on This Morning. Holly's style certainly has mass appeal, as she tends to wear pieces from the high street and opts for cheery, colourful pieces. The one item that really lifts all of her outfits (and that she tends to lean on every day on This Morning)? Vibrant jumpers. She buys her bright crewnecks from Marks Spencer, Warehouse and Whistles and usually opts for the same fitted, round-neck style.

Keep scrolling to see and shop four of Holly's best bright jumpers.

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1. The Jumper She Wears the Most
(Image credit: @hollywilloughby)

Style Notes: Holly loves wearing golden, mustard-yellow crewneck jumpers. Plus, we love how the style from Warehouse is only £26.

Shop the Jumper:

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2. The Feel-Good Jumper
(Image credit: @hollywilloughby)

Style Notes: Holly's bright pink frilly jumper from Whistles is guaranteed to make anyone feel good.

Shop the Jumper:

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3. The Crowd-Pleasing Rainbow Jumper
(Image credit: @hollywilloughby)

Style Notes: Holly's striped jumper from Anthropologie is now sold out, but there's no shortage of other options on the high street.

Shop the Jumper:

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4. The Cosy Dream Jumper
(Image credit: @hollywilloughby )

Style Notes: Holly paired her cosy, fluffy Maje sky blue jumper with a high-waisted leather miniskirt and black ankle booties. 

Shop the Jumper:

Next up: why Holly Willoughby's style deserves so much more attention.

Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.