The 2017 Version of Floral Prints Has Just Arrived
The S/S 17 collections were packed with trends we can't wait to wear ourselves, including bold and bright colours, 1980s silhouettes and stripes. We are also excited about how we will be wearing florals come spring. We know, we know, "Florals? For spring? Groundbreaking," recites every person who has watched The Devil Wears Prada ever, but these florals really are pretty groundbreaking. Sorry, Miranda Priestly.
Designers such as Erdem, Balenciaga and Marques'Almeida have gone all out with their florals for 2017, with head-to-toe prints in bold and graphic iterations. Rather than pretty, ditsy prints, come spring, we will be opting for unexpected bouquets on everything at once. Yes, even our shoes will be blooming.
From Left to Right: Marques'Almeida, Chloé, Balenciaga, Dries Van Noten, Erdem
Wearing head-to-toe anything can sound a little frightening, let alone wearing nothing but one look-at-me floral print. So to help you get your head around this trend we have compiled four winning outfits that make it more approachable than you might think.
Scroll below to see four different ways to wear the look now and, of course, to shop the trend…
Floral prints are brighter and bolder than ever this spring, so don't be afraid of mixing in another statement print via your shoes or handbag.
Christopher Kane's entire S/S 17 collection was inspired by the pansy, showing it pays to stick to one flower in different iterations throughout one outfit. The pansy print sweater is at the top of our lists.
Us Brits tend to shy away from wearing an entire brand head to toe, but this spring you can get away with wearing the same print on everything, including your trainers. And where better to start than with Gucci.
Make your dresses pack an extra punch by layering them over a trouser in a matching print, such as with these two pieces by Ganni.
Want to see more key ideas for S/S 17? These are the seven key looks you need to know!
Opening Image: Style du Monde
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.