EmRata Just Wore Last Year's Viral $120 Coat—Now It's Restocked and Cool as Ever
Ah, fall 2018. It was the time of leopard-print skirts, cowboy boots, Celine alphabet necklaces, and I.Am.Gia shearling coats. As for the latter, we wrote numerous stories on the teddy bear coat trend last year, and we're certainly not mad about its resurrection at the hands of Emily Ratajkowski this week. Photographed in NYC, where crisp fall weather has officially hit, Ratajkowski brought back the infamous (and affordable) coat, proving that it has plenty of staying power.
If you didn't get on board with the trend last year, you definitely don't want to sleep on it this time around. Shopbop has restocked I.Am.Gia's Pixie Coat ($120) in five different colors—caramel, black, cream, burgundy, and khaki—while Urban Outfitters also has the red version that Selena Gomez owns. But a word to the wise: The celebrity-approved coat is guaranteed to sell out again, so you might want to consider scooping one up before it's gone. Scroll down to see how Emily Ratajkowski has styled the coat, and shop it for yourself.
2019
On Emily Ratajkowski: I.Am.Gia Pixie Coat ($120)
2018
On Emily Ratajkowski: I.Am.Gia Pixie Coat ($120)
How Bella Hadid Wears It
On Bella Hadid: I.Am.Gia Pixie Coat ($120)
Shop the Coat
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Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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