Wait, This $20 IKEA Bag Is Ridiculously Cool

Where do you look for affordable, on-trend bags? We'd venture a guess that Zara, Topshop, Pixie Market, and similar places top your list. Well, as it turns out, IKEA makes a mean bag too. Who would have thought? While scrolling through Instagram, I came across blogger Linn Eklund's cute photo and immediately tapped the photo to find out the brand of her bag. Yep: IKEA.

The bag was from the Swedish retailer's summer 2017 collection, so it's no longer on IKEA's website, but I did a bit of digging and found the bag on Amazon for a mere $20. Oh, and I also found another version in blue and pink with a very on-trend circular handle. Eklund styled hers with designer pieces—specifically a Balenciaga coat and Chloé pants—but the colorful bag could be paired with basically anything in your closet. Scroll down to see how Eklund wore it and to shop the bag for yourself.

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Associate Director, Fashion News

Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.