Who couldn't use a fresh pair of jeans? If you're anything like me, you could always be in the mood for a denim update, despite owning a zillion pairs already. With spring on the brain, I know I'm not the only one who's itching to burn my sweats and get back into jeans.
Today, I'm sitting down to discuss the Italian denim brands that deserve to be on your radar and the exact jeans I'd buy from each. While Italy might not be the first place that comes to mind when you think of jeans, the country is actually home to a number of denim labels that speak to the country's glamorous style sensibilities—and they're definitely too good to ignore. From household names like Gucci where you can find a strong selection of retro denim to Insta-favorites like Fiorucci and Palm Angels, continue on to peruse the Italian denim labels that will have your jean stack looking bellissima.
1. Fiorucci
Fun, freedom, frivolity, Fiorucci. Born in Italy and inspired by Swinging London and New York disco, the brand’s denim, graphic tees and signature vinyl trousers capture its eclectic energy and hedonistic 1960s heritage. The cherry on the top? The cute trademark cherubs, of course.
2. Gucci
What do you get when you take Gucci's signature retro appeal and apply it to a wardrobe staple as timeless as a pair of jeans? A selection of jeans, denim jackets, and dresses that could easily pass as vintage finds preserved in mint condition.
3. Palm Angels
Ready to leave the mundane behind? L.A.-based Palm Angels puts an Italian spin on skater style — think ‘70s silhouettes meets with sun-soaked streetwear. Up your street cred from the comforts of home with bear-print T-shirts paired with palm tree sweaters, and complete your look with a pair of sweatpants for laid-back California vibes.
4. The Attico
The Attico’s message is simple — it’s time to dress up. Harking back to the golden age of glamour, street style stars turned designers, Gilda Ambrosio and Giorgia Tordini, make a strong case for dressing up. Delve into vintage-inspired silhouettes including, 1920s slips, ‘80s blazer dresses and floor-length evening gowns that go perfectly with the label’s sparkly shoes.
5. Liu Jo
Liu Jo is dedicated to enhancing natural beauty. Deeply rooted in the craftsmanship of Capri, the brand brings authentic Italian tradition and elegance to a woman’s wardrobe with contemporary cashmere sweaters, crystal-embellished sneakers, and leather tote bags.
6. Patrizia Pepe
If jeans are a hallmark of casual style, then Patrizia Pepe is out to rebrand them. The Italian denim house is all about making jeans feel as elevated and polished as possible, like that one pair you can count on to dress up with heels and a great top for a night out.
7. Diesel
Diesel has been breaking the rules and setting the standard for alternative denim for the last 40 years. Mixing elements of rock ‘n’ roll with biker-inspired details, the pioneering global lifestyle brand brings you everything from signature skinny jeans to logo T-shirts, caps and leather pieces.
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