The Italians Are Lingerie Experts—7 Brands They All Love

When was the last time you updated your lingerie drawer? If you’re like me, it’s not something you do very often, but since it’s a new season, what better time to add a few new delicate items to your collection?

Today, we’re honing in on the marvel of Italian lingerie—something the Italians have mastered to perfection. If you’ve never bought or considered Italian lingerie before, then take a peek below as a helpful guide. We've highlighted the Italian lingerie brands that are too pretty and too cool to pass up. From smaller brands creating cheeky messaging to well-known brands with incredible, quality pieces, these items below will be a beautiful addition to every lingerie drawer.

1. La Perla

La Perla is a household name, and for good reason. The Italian label has been the pinnacle of luxury lingerie since its conception in 1954 by founder and corset maker Ada Masotti. Since then, the brand has become synonymous with the excellent craftsmanship and attention to detail that comes with its coveted "made in Italy" tags, especially signature La Perla pieces like the silk slip dresses and robes that come in a range of colors, lengths, and iterations.

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2. Intimissimi

With endless options to choose from and affordable prices that will make you do a double take on its pretty pieces, Intimissimi should definitely be on your radar and in your shopping cart. After all, if it's good enough for Jennifer Lopez and many other celebs, it's good enough for us. The Italian brand is home to some of the prettiest bra-and-underwear sets, but don't miss out on its clothing items or sleepwear, either, like the TikTok-viral boat-neck top below.

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3. Cosabella

Aesthetics meet sustainability at Cosabella, a brand committed to producing beautiful lingerie with minimal impact on the environment. Translating to "beautiful thing," the family-run label has been making luxurious lingerie in Italy since 1983. It's renowned for its exceptionally comfortable seamless lace, especially the best-selling Never Say Never bra, crafted with padding but without underwires.

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4. Nnide

Nnide is a brand just oozing with cool-girl energy. Established in 2020, the brand leans into Scandinavian minimalism but with the traditions of Italian craftsmanship. Each piece in its limited-edition collections is made by hand to ensure the perfect fit every time.

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5. Gucci

You may be more likely to shop the Italian fashion powerhouse for its handbags or shoes, but don't overlook its tightly edited lingerie section that's rife with layering potential. For instance, the brand showed several pairs of colored fishnet tights on its F/W 23 runway and the top-drawer staples are quickly becoming hot-ticket items for the season. Don't miss the lace separates emblazoned with Gucci's signature double G logo, either.

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6. Chitè

Chit�� is a made-to-measure lingerie brand that uses sustainable materials and ethical production. Since the pieces are customizable with embroidery and tailored to fit your measurements, they're the ultimate lingerie investment. The brand collaborates with small- and medium-size Italian ateliers to create truly beautiful and one-of-a-kind pieces that are as pretty to look at as they feel to wear.

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7. Ritratti

Ritratti has been a pillar of Italian lingerie since it was founded in 1980 and in 2007 was named Designer of the Year by the Parisian board Capitale de la Création. The brand is rooted in its technical fits, and the offering has an emphasis on classic underwire bras, bodysuits, and briefs in delicate sheer lace fabrics.

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