Obsessed With J.Crew's Swimsuits? Wait Until You Try Its Bras

If you've been keeping tabs on J.Crew, you're already aware that the preppy-cool retailer has been making some major changes over the past year. First, it launched a new, lower-priced swimwear line, Playa (which is chock-full of bright, playful styles). Now, for the first time, J.Crew is launching intimates, with a collection of five bra styles and three fits of underwear, and surprisingly enough, the brand's swimwear was a major source of inspiration.
J.Crew notes that the team consulted fit experts and took key learnings from its best-selling swimsuits as starting points for the collection. Cotton pieces are made with the same fabric as the brand's ultra-soft tees while lace and mesh bralettes are designed for everyday layering. Also worth noting is the fact that the entire collection retails for under $40, a price point similar to that of sister brand Madewell, which launched intimates around the same time last year. Read on to shop the new range of bras, then check out the rest of the new intimates collection too!
This pretty bralette comes in a range of fun colors.Available in sizes XS to XXL.
Underwire adds additional support for those in need.Available in sizes 32A to 36D.
Delicate lace details make this bralette feel extra special.Available in sizes XS to XL.
Leopard print is a J.Crew signature.Available in sizes 32A to 36D.
A plunge bra works great with low-cut tees and tops.Available in sizes XS to XL.
Who can resist a pretty print? Available in sizes XS to XL.

-
I Love the Sweaters at J.Crew, COS, and Zara RN—40 Worth Adding to Your Cart
These will elevate your fall outfits.
-
I Got Stares and Compliments at a Boston Coffee Shop While Wearing This J.Crew Approved Fall Outfit
Shop the effortless three-piece look.
-
Wait, Everything Is on Sale at J.Crew—These 29 Elegant Fall Finds Are the Standouts
Get 40% off full-priced items.
-
J.Crew Just Partnered With the Luxury Afrofuturist Jewelry Brand You Should Know About—6 Gorgeous Pieces From the Capsule Collection
An elegant collaboration with Khiry's Jameel Mohammed.
-
Cool-Girl Fall Era Loading—31 Picks From Zara, J.Crew, and Gap That Fit the Bill
I'm a senior shopping editor, and these have my stamp of approval.
-
I'm the Creative Director at J.Crew—These Are the New Fall Items I Tell Everyone to Buy
Olympia Gayot's favorites.
-
J.Crew Just Released a New Generation of Its Iconic Rollneck Sweaters
The chicest fall sweater.
-
Dresses Aren't Only for Summer—These 35 J.Crew, Reformation, and Anthro Fall Styles Prove Just That
The best fall dress arrivals.