J.Crew Has Sold 85,000 of These Perfect French Bikinis

Fact: 85,000 people can't be wrong about a good swimsuit. In J.Crew's newest email newsletter, the retailer revealed its best-selling swimsuit, and it's not hard to see why it's so popular. J.Crew has sold tens of thousands of its French Bikini Top ($48) and Bikini Briefs ($45), which the brand describes as "a classic-yet-modern silhouette that's super versatile thanks to 34 colors and prints to choose from."
And that's not all: The newsletter also spotlighted the bikini's adjustable straps and removable pads, which make it well-suited to everyone. Scroll down to shop the popular swimsuit for yourself and see how French girls wear the French bikini, which features straps that go straight to the band like a bra (as opposed to a halterneck style).

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
I Got Stares and Compliments at a Boston Coffee Shop While Wearing This J.Crew Approved Fall Outfit
Shop the effortless three-piece look.
-
Wait, Everything Is on Sale at J.Crew—These 29 Elegant Fall Finds Are the Standouts
Get 40% off full-priced items.
-
J.Crew Just Partnered With the Luxury Afrofuturist Jewelry Brand You Should Know About—6 Gorgeous Pieces From the Capsule Collection
An elegant collaboration with Khiry's Jameel Mohammed.
-
Cool-Girl Fall Era Loading—31 Picks From Zara, J.Crew, and Gap That Fit the Bill
I'm a senior shopping editor and these have my stamp of approval.
-
I'm the Creative Director at J.Crew—These Are the New Fall Items I Tell Everyone to Buy
Olympia Gayot's favorites.
-
J.Crew Just Released a New Generation of Its Iconic Rollneck Sweaters
The chicest fall sweater.
-
Dresses Aren't Only for Summer—These 35 J.Crew, Reformation, and Anthro Fall Styles Prove Just That
The best fall dress arrivals.
-
Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My Cart
The fall 2025 collection is so good.