See North West, Her Mom, and Grandma Model for Fendi
News flash: Fendi logos want to take over your entire closet. We’ve already covered how if you’re anyone in Hollywood, you’re wearing the brand and its buzzy capsule with Net-a-Porter, and just this morning, the team hit us with more evidence that it’s serious about staying top of mind. Enter the campaign for the 10th anniversary of the Peekaboo bag, starring three generations of Kardashians from Kris to Kim to North West in her modeling debut.
As for why the brand chose the Kardashians? Serge Brunschwig, the chairman and CEO of Fendi, told WWD that the brand has “always been a family story, involving strong women.” Creative Director Venturini Fendi adds, “In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.” See how the family campaign turned out below!
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Next up, see the bikini Kim Kardashian West and Kylie Jenner both wore—10 years apart.
Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content atReplica Shopping as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior toBest Knockoff Luxury Clothing , Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.
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