This New Spring Collection is Guaranteed to Put a Smile On Your Face
Sponsor Content Created With Label/Mix
If optimistic dressing wasn’t a thing before 2020, it certainly is now. Picking joyful, timeless pieces for our spring wardrobes will go some way towards making us feel good in what we wear, and that’s often half the battle when taking on the day. But it will also energise us for the year to come, an idea that designers clearly clung to when they were working on their recent SS21 collections. As a result, feel-good prints and bold colours were seen all over the catwalks, whether that meant hot pink feathers at Halpern, or starfish-print dresses at Versace.
Luckily this positive approach has also been adopted by some of our favourite affordable brands, making it even easier to incorporate into our everyday wardrobes. Next’s new Label/Mix collection is a case in point. Since its launch in 2017, this collaborative concept has seen an in-house team work closely with a whole range of designers, from rising stars to more established names, including Rejina Pyo, Isa Arfen, and L.F.Markey. The result has been drop after drop of limited edition investment pieces at great prices, designed to be loved and worn repeatedly— and this season's collection is as feel-good as ever.
Relaxed layering takes centre stage, with a huge range of mood-boosting knitwear; something they clearly do really well. But it’s not the only thing; we also love the chic separates and pretty wear-anywhere dresses in bright prints. Not to mention the collaboration with Hill Friends and their instantly recognisable, sell out bags (be sure to snap one of these up quickly if they happen to be on your wish list).
This season’s designer partnerships also include Madeleine Thompson, known for her rainbow knits, and emerging influencer-favourite YAITTE, whose nautical aesthetic transports us straight to the Med. As well as championing new brands like these and giving them a platform, the initiative makes designer-quality pieces more accessible and affordable which is never a bad thing in our eyes.
To take a deep dive into the full collection and find out more about this season’s collabs, you can view Label/Mix’s SS21 Collection Film here. To shop our edit of the best pieces, guaranteed to put a smile on your face, just keep scrolling...
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Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.