I'm a minimalist in theory but far from one in practice. I love simple silhouettes, soft neutrals, and high-quality materials, but whether I'm commuting to the office or traveling for a vacation, you can bet I'm bringing half my belongings "just in case." If you're like me and are both a minimalist and a maximalist, you need to know about the lifestyle brand LOJEL. Founded in 1989 in Japan, the brand prioritizes sustainable materials and environmentally friendly practices—without compromising quality and style. Its bags are sleek and simple but still have enough space for all my essentials (yes, even my 16 lip glosses, three bulky jackets, and five extra outfits).
So what are my favorites, you ask? Literally anything from the new Indigo drop. Although classic black will always be in style, I've been seeing fashion people wear quiet luxury hues such as indigo and navy on the streets and at the terminal. Keep scrolling to see the pieces I'm shopping for my holiday travel, including carry-on luggage, packing cubes, and tote bags.
Totes and Bags
I always reach for a classic tote, and you can't go wrong with LOJEL's ultra-roomy styles. The brand has bags for everyday travel and more spacious weekenders for short trips. I'm also inspired to switch it up and throw on the brand's chic crossbody bag when I'm headed out into the city.
Luggage
Your luggage can quite literally make or break your trip. Whether you choose a carry-on or larger bag, these sturdy suitcases have your back. The compact yet surprisingly roomy Cubo style has a flat-top opening that lets you open it without needing to lay it flat. And the purple Voja is calling my name. It's the perfect durable yet minimal carry-on.
Backpacks
Contrary to popular belief, backpacks can be stylish. LOJEL has given the humble backpack an ultra-sophisticated makeover. Whether you choose a hybrid tote-backpack, polished mini backpack, or spacious duffle-style backpack, these are all great options.
Pouches and Accessories
It's not just about the luggage. Packing cubes, a sleek essentials pouch, and a little crossbody phone sling are a few tricks that can help keep your must-haves handy and help you stay effortlessly organized while traveling.
