The Cliché Trend That Will Be Huge This Year
Think back to the time when repping the logo of your favourite brand was all the rage. Then also think back to when that trend quickly faded and visible brand names became not only obsolete but also uncool. If you saw someone walking down the street in a logo tee, you likely cast instant fashion-girl judgments followed by rapid snickering. Okay, so maybe you weren't that much of a mean girl, but you get the point.
Well, we have news for you—this once cliché trend is officially back, and it's nearly replacing band and graphic tees as we know it. Brands and designers alike are churning out tees, sweatshirts and more with their names plastered all over them. From the blogger-approved (and -obsessed) Gucci T-shirt to the ever-evolving and forever-retro Adidas sweatshirts, this trend has already blown up in the last year and will only get bigger as we navigate our way through 2017.
Keep reading to shop the logo tees and to see how the street style set styles them.
The perfect piece to wear with track pants.
Keep your denim miniskirts looking edgy.
Juxtapose frilly items with this sporty logo tee.
Proof this trend goes with just about everything.
Shop this T-shirt in a grey version ahead.
Related: How to Wear Graphic Tees When You're a Grown-Up
Metallic midi skirts have never looked so good.
Swap your white tee for a logo-adorned version this season.
This is officially the cool way to wear lace.
That logo is just the pop of colour this look needed.
This one is like a logo tee in disguise.
This shirt is on nearly every blogger's Instagram.
Related: Winter Has Arrived—10 Stylish Outfits We're So Excited to Wear This Season
A classic indeed. Want to know more about the key trends this season? See our S/S 17 fashion trends you need to know about.
Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. It is here where she leads and managesBest Knockoff Luxury Clothing 's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.