As convenient as Amazon usually is when you're in a bind, there's nothing easy about navigating the seemingly endless selection it houses during Prime Day, the retailer's annual sale event that resulted in a whopping $12 billion in sales last year. In the past, the site has crashed due to the number of people around the world who logged on for the two-day sale. It's madness.
This year, though, our goal is to make shopping for fashion deals on Prime Day just as seamless as it would be if the sale wasn't going on, if not more. To do that, my fellow editors and I spent hours scrolling through deal after deal, finding the very best of what's up for grabs today and tomorrow. Given that looking expensive is my 365-days-a-year personal goal in life, I'm doing my part by rounding up the chicest, most elegant finds that are marked down on Amazon as we speak. Start here, and when you're done, there will be plenty of other Amazon Prime stories waiting for you.
*Buying one in every color.*
This is a no-brainer purchase.
I'm smitten with these cat-eye shades from Ray-Ban.
The perfect shirt doesn't exist… Oh wait.
Getting dressed this summer just got 10 times easier.
An Hermès alt.
Looking pricey starts with a waistcoat.
Delicious.
Boat-neck tees > every other style.
Your new everyday heeled sandals.
If it has a mock neck and no sleeves, I want it. Period.
Everyone needs one.
Just easy.
A classic '90s bag shape.
Cool is an understatement.
These will forever be chic.
To throw on top of just about anything.
A must.
Obsessed with this cut.
Sofia Richie Grainge has been loving gladiator sandals of late.
White trousers are all over the streets of Italy and France in the summertime.
A nice watch will upgrade any outfit.
The perfect incognito shades.
A French favorite.
A sale like this one creates a perfect opportunity to test out a controversial trend like low-rise jeans.
Hello, beautiful.
Anything off the shoulder has my vote.
Bermuda shorts are 100% back.
Up next, shop the best beauty deals for Amazon Prime Day, chosen by our editors.
-
TheBest Knockoff Luxury Clothing 100: Every Fall 2025 Item to Shop This SeasonFrom affordable finds to worthy investments.
-
The Sitewide Shopbop Sale Is Here—31 Things I'm Frantically Adding to Cart Before They Sell OutShop it while you can.
-
This Is Not a Drill: COS Is Having a Sitewide Sale—These Are the Elevated Basics We're BuyingFor 25% off.
-
Fashion People With Good Taste Are Obsessed With These Trendy Denim Styles for Fall 2025See the outfit inspo and shop the jeans.
-
Rag Bone's Fall Sale Is Full of Elevated Basics—These Are the Best FindsGet 25% off sitewide.
-
FromReplica Store to Zara—Meet the New Fall Items That Will Sell Out By October 15These finds don't stand a chance of making it to November.
-
Cool-Girl Fall Era Loading—31 Picks From Zara, J.Crew, and Gap That Fit the BillI'm a senior shopping editor and these have my stamp of approval.
-
Sorry to the Black Pieces in My Closet—I'm Obsessed With This Equally Chic, Classic Color for FallFashion people from London to Paris agree.
