The New Matches Flash Sale Is Jaw-Dropping—33 Items You Need to See

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(Image credit: The Style Stalker)

I'm picky when it comes to sale shopping, mostly because I'm overly cautious about being swayed into buying items just because they have a discounted price. That's why my top sale tip is to always focus on timeless classics or standout pieces that truly bring you joy as well as items you've had on your wish list for a long time. The high street can sometimes come through, particularly for pieces like outerwear and denim. But, personally, I use sales as an opportunity to save on luxury items that really elevate your wardrobe—a tip I learnt from the best fashion editors out there. You're guaranteed to be getting excellent quality and you can usually bag a really good deal Enter: Matches' end of summer flash sale, which is only on from now until August 16th. 

Now, we've already had the big early summer sales from most retailers this year, including Matches. But I find these smaller, one-off sales with a short time frame to be much more fruitful. They usually have a tighter edit of top-selling buys rather than all the season's cast offs. So, believe me when I say my heart skipped a beat when I saw an alert for Matches' latest summer sale this week, with some seriously good discounts up to 50% off (don’t forget to check out our Matches promo codes too). At first glance, I knew this was going to be good—my fellow editors and I even exchanged very excitable Slack messages in disbelief at some of the pieces, including so many that are on our current wish lists.

Now that I've scrolled through everything (yep, everything), I can tell you with confidence that this sale is seriously worth your time, whatever you're shopping for right now. There's autumn-ready knits, classic Raey jeans (fashion people swear by them), timeless designer bags and some gorgeous workwear staples to give you that fresh start feeling we all crave come September. There's also plenty of pretty dresses to see you through the end of summer and help you get prepped for autumn and (dare I say it) party season. 

To help save you time and energy, I've pulled together a concise list of 25 editor-approved pieces you'll never regret investing in below. Just remember, you've only got until next Wednesday (16th August) to take advantage of these deals!

Shop the Matches Summer Sale:

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.

Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.

Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.