The Designer Parisians Spend the Most Money On

Come here often? Then you'll know we're not shy about our obsession with well-dressed French women. Without reverting to the overused phrase je ne sais quoi, we will say that Parisian women have a tendency to fascinate people worldwide. If you've ever been curious about their spending habits, in particular, Moda Operandi has some interesting data that sheds light on their preferences.
In Moda Operandi's new Runway Report, the retailer revealed a fun fact about purchases made in the city: "Paris spent more on Prada than any other brand." We would have thought Parisians would be loyal to French powerhouses like Chanel, but the Italian brand surprisingly came out on top. The retailer also revealed that New York residents spent the most money on Ashley and Mary-Kate Olsen's cult brand The Row. Scroll down to see the number one brands for L.A. and San Francisco, according to Moda Operandi.
Top-Selling Brand in Paris: Prada
Top-Selling Brand in New York: The Row
Top-Selling Brand in Los Angeles: Bottega Veneta
Top-Selling Brand in San Francisco: Zimmermann
How French Girls Wear Prada
On Jeanne Damas: Prada bag
On Cindy Bruna: Prada bag
On Audrey Tautou: Prada dress
On Carine Roitfeld: Prada shoes
Next, Anna Wintour reveals the four best coat trends right now.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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