This Is Officially the Hottest Brand of 2018, According to Data
The numbers are in. Business of Fashion has again teamed up with Lyst to report on the hottest brands of the moment, and a familiar name took the top spot: Balenciaga. "Number one for three quarters in a row, some analysts believe [parent company] Kering may go all-out and make Balenciaga a multibillion blockbuster alongside Gucci and Saint Laurent," BoF explains.
Gucci, Vetements, Off-White, and a surprise inclusion, Stone Island, rounded out the top five. The list was calculated using sales numbers, conversion rates, searches, and engagement statistics. (One caveat: Brands not available on Lyst were not included in the report, including Chanel, Céline, Christian Dior, and Hermès.) Head over to BoF to see the full report, and scroll down to shop our Balenciaga picks.

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.