This Is Officially the Hottest Brand of 2018, According to Data
The numbers are in. Business of Fashion has again teamed up with Lyst to report on the hottest brands of the moment, and a familiar name took the top spot: Balenciaga. "Number one for three quarters in a row, some analysts believe [parent company] Kering may go all-out and make Balenciaga a multibillion blockbuster alongside Gucci and Saint Laurent," BoF explains.
Gucci, Vetements, Off-White, and a surprise inclusion, Stone Island, rounded out the top five. The list was calculated using sales numbers, conversion rates, searches, and engagement statistics. (One caveat: Brands not available on Lyst were not included in the report, including Chanel, Céline, Christian Dior, and Hermès.) Head over to BoF to see the full report, and scroll down to shop our Balenciaga picks.
Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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