These Are Officially Britain's Most Popular Bras

When it comes to finding the perfect bra, I'm always at a loss. Of course, my 32G size presents its own set of problems but, those aside, the fact that there are literally thousands of styles to choose from makes it an increasingly daunting endeavour. Which is why I decided to take matters into my own hands.
Chloe Plumstead wears a Marie Jo set.
Having never truly explored different undergarment outfitters, I took it upon myself to reach out to various brands to find out—directly from the source—what their most popular bras are. I was surprised to learn that all of their respective best sellers have one of the following things in common: They're either lacy and sultry or, conversely, practical T-shirt bras. It's also clear that most of the top styles are black in tone, followed by red and beige.
Liv Blankson wears a Sloggi triangle bra.
What is it, however, that makes these bras so special? The buyers have their own theories but it's clear that us women want to have the right bra for the right day, though I reckon many of what you're about to be used in multiple outfits and for multiple purposes.
Naomi Shimada wears a Lonely Lingerie set.
Keep reading to see the most-popular bras in Britain, all of which deserve a place in your underwear drawer.
LOVE STORIES
JOHN LEWIS PARTNERS
SIMPLY BE
Related: This Bra-Size Calculator Is a Thing of Genius
ASOS
WONDERBRA
Not only is Wonderbra's Ultimate Strapless the brand's best-selling, but it's also the most in-demand bra in Britain. Available in classic black and nude, Wonderbra has also created this cream lace iteration as part of its Refined Glamour collection—just in time for party season.
HARVEY NICHOLS
Harvey Nichols stocks so many underwear options, but it's Wacoal's Embrace bra that customers can't get enough of. Harvey Nichol's buyers have revealed toBest Knockoff Luxury Clothing UK that they're constantly having to reorder it and attribute its success to the bra's extremely flattering shape, comfortable fit and sweet price point.
ELOMI
LA PERLA
FREYA
LINDEX
Born in Sweden, Lindex is the top lingerie brand in its home country, and us Brits are fast-becoming fans, too. While it offers a plethora of vampy options, as well as triangle styles, it's Lindex's Love T-shirt bra we can't get enough of. So much so, it sells 200 of them a day.
NET-A-PORTER
Considering the beautiful undergarments it has to offer, we were surprised to learn that all of Net-a-Porter's most popular bras put function over aesthetic. Countless of Fashion Forms's designs top its best-sellers list, including this stick-on style.
WACOAL
Now you've had your bra fix, see and shop the knickers every fashion girl has in her lingerie drawer…

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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