This Is the Most-Wanted Candle of 2020

Here at Who What Wear, we know how to shop—be it for Wholesale Replica Bag fashion trends, secondhand wardrobe classics, beauty that performs, or the chicest of interiors. For us, shopping is so much more than a job. It's how we live our lives. As such, we're eager to analyse how our shopping habits have changed given the fact that 2020 has been a year like no other. Many of our industry contacts report that, unsurprisingly, loungewear was, and continues to be, highly sought after. Face masks are, of course, another in-demand item, as are office furniture and houseplants. But one of the best-selling products of the year is, undoubtedly, candles. 

Take John Lewis Partners. It reportedly sold 43% more candles between January and May this year than last, while Amara also saw a considerable upturn, with a 127% increase in candle sales in the same time frame. Now that we find ourselves in midwinter, we predict those numbers will rise steadily. 

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(Image credit: @EMMAHOAREAU)

Still, we wanted to know which candles specifically are selling well. While we'd like to be in a position to try every scented candle ourselves, time nor our bank balances will allow it. So for our next purchase, we thought we'd rely on the numbers to determine which candles are really worth the investment.

To get a better idea of which are the most popular candles, we reached out to six of our favourite candle stockists—Net-a-Porter, Liberty, Harvey Nichols, Cult Beauty, Space NK, and John Lewis Partners—to find out which wicks have secured their top sales spots. And while several big candle names made the cut—think, Jo Loves, Diptyque, Fornasetti, and Jo Malone London—there was one candle that three of the stockists revealed as one of their biggest sellers: Cire Trudon's Ernesto Candle (£75).

CIRE TRUDON'S INCREDIBLY POPULAR ERNESTO CANDLE

Harvey Nichols, Liberty, and Cult Beauty hail Cire Trudon's rum- and leather-scented Ernesto Candle as a best seller, which is understandable given the complexity of the fragrance and the fact that it comes in Cire Trudon's iconic, Instagram-ready gold-crested votive.

As for the other most popular candles at all the aforementioned retailers, we've listed them for you below—with plenty of time to add them to your Christmas list. Keep scrolling to discover the most popular candles of the year.

Up Next: Our Epic Guide to the Best Christmas Gifts for Women, Whatever Your Budget

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.