Last week, we discovered that the most searched brand and style of sneaker came as a surprise to our Who What Wear Australia team. "Surely they should have been the Adidas Superstars!" But you probably won't be surprised to find out what the most searched-for brand of jeans are in Australia online. According to Cuponation Australia, it's the icon Levi's.
As Australians have a thing for classics and timeless style, there's no shock to see that Levi's come in at number one. Dating back to 1800s, Levi Strauss Co have a long history and proud heritage, originally creating the blue jean for men's workwear. Fast-forward to today and we're wearing these classics as a means of comfort, style, and statement. Our team of editors wear the Levi's 501 style on high rotation, pairing with everything from silk blouses to Bassike cotton shirts.
Coming in second were none other than Melbourne-based Nobody Denim (the brand that does the black skinny jean oh-so perfectly). Coming in as the third most popular were another classic brand that do a good blue jean, Wrangler.
Keep scrolling to see the top 10 most searched jeans brands and to shop the top favourites.
It's not hard to see why it's most searched-for brand of jeans in Australia.
We dare you to find a better fitting pair of black skinny jeans.
Love denim? Follow our curated Pinterest board.
-
5 Street Style Trends from Milan Fashion Week That Will Be Everywhere This FallThe go-to It items.
-
Giorgio Armani's 50th—and Final—Collection Paid Homage to the Late Designer's LegacyEighties supermodels, core house codes, and plenty of Armani gray were the capstone to a half-century of the iconic Italian house.
-
5 Street Style Trends from Milan Fashion Week That Will Be Everywhere This Fall
The go-to It items.
-
If You're Going to Wear Low-Profile Sneakers in 2025, Promise You'll Style Them With This Denim Trend FirstIt's the It-girl way right now.
-
Fashion People With Good Taste Are Obsessed With These Trendy Denim Styles for Fall 2025See the outfit inspo and shop the jeans.
-
Bella Hadid Just Landed in Paris Wearing *the* Shoes to Pair With Fall's #1 Denim TrendModel-off-duty elegance to the max.
-
This Is the NYC Way to Wear the Anti-Trend Jeans Color French Women Are Obsessed WithAs seen on NYC It girl Irina Shayk.
-
I’m a Senior Shopping Editor—These 25 On-Sale Shopbop Finds Have My Undivided AttentionUp to 70% off so many chic gems.
-
Yes, Ballet Flats Look Good With Skirts, But They Look Even Better as Part of This Parisian-Approved ComboVery '90s.
-
Fine, I Won’t Gatekeep—These 27 Abercrombie Finds Are Too Chic to Miss (and They're All On Sale)I can't decide which fall pick is my favorite.
