Some brands cause a stir with over-the-top runway shows while others go viral on Instagram. But when it comes down to cold, hard sales, which brands are making bank right now? Business of Fashion reported on a new survey of over 3000 shoppers that revealed which brands millennials, in particular, are buying from right now. The conclusion: Gucci and Louis Vuitton are millennials' favorite brands.
Furthermore, the survey explained just how much spending power millennials hold right now: "Eighteen to 35 year olds have contributed 85 percent to growth in the luxury market last year and will represent 45 percent of total high-end spending by 2025, according to the report published Friday," BoF writes. For context, the survey included shoppers all around the world, including China, Europe, and the U.S. Are you surprised? Scroll down to shop our favorite under-$500 buys from the brands du jour.
Shop Our Gucci and Louis Vuitton Picks
Under-$500 Picks
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The Naked Dress Is Dead—Unless It's the Plot-Twist Version Dakota Johnson Just Wore on the Red CarpetSee how she reinvented the trend.
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Gwyneth Paltrow's New Gucci Boots Just Reignited a Frenzy for This 2000s TrendReady or not, here it comes.
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I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
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Grace Coddington Reunites With Louis Vuitton for the Dreamiest Travel Capsule CollectionThe cats!
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What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
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Dakota Johnson Wore a Completely Backless Mini In This Better-Than-Black Color to the Splitsville After-PartyPlus, see her metallic leather gown from the premiere.
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It's Happening, People: These It Loafers From 1953 Are Back From the DeadReady or not.
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If Erewhon Had a Dress Code, Dakota Johnson's Latest Grocery-Run Look Would Be the BlueprintThe unspoken uniform of stylish shoppers.
