Some brands cause a stir with over-the-top runway shows while others go viral on Instagram. But when it comes down to cold, hard sales, which brands are making bank right now? Business of Fashion reported on a new survey of over 3000 shoppers that revealed which brands millennials, in particular, are buying from right now. The conclusion: Gucci and Louis Vuitton are millennials' favorite brands.
Furthermore, the survey explained just how much spending power millennials hold right now: "Eighteen to 35 year olds have contributed 85 percent to growth in the luxury market last year and will represent 45 percent of total high-end spending by 2025, according to the report published Friday," BoF writes. For context, the survey included shoppers all around the world, including China, Europe, and the U.S. Are you surprised? Scroll down to shop our favorite under-$500 buys from the brands du jour.
Shop Our Gucci and Louis Vuitton Picks
Under-$500 Picks
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This Is the New It Bag Everyone Will Wear With Dark Denim This WinterCool girl approved.
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The New Louis Vuitton Cruise 2026 Bag Shapes Are Here, and They're So ChicThree beautiful styles.
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Hailey Bieber Just Wore Tom Ford's Famous Gucci G-String With a Simple LBD on the Red CarpetThe '90s are back.
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Timeless, Versatile, and Under $1000: Your Foolproof Gen Z Investment-Buy GuideFrom classic watches to forever ballet flats.
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We Test-Drove the Ultimate Heritage Travel Bag—Here's the Exact Size to Invest In and What to Pack InsideEditors weigh in.
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Sophisticated Women in Paris, New York, and London Will Be Wearing These Luxury Items All WinterOnly speaking facts.
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Fashionphile's Done the Research: These Are the It Bags of 2025The 2025 Resale Report is here.
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These Loafers Have Had a Cult Following for 70 Years, But in 2025, You'll Only See Them Styled Like ThisBella Hadid gets it.
