Shoppers Are Spending $3.9 Billion on These Cult Sneakers
There are tons of sneaker brands big and small clamoring for your business, but not all of them are making billions of dollars off your shoe habit. Footwear News just reported on the impressive sales from Vans, in particular, and the numbers are staggering. As it turns out, Vans's parent company, VF Corporation, is enjoying major sales increases right now. "Third-quarter sales advanced 15 percent to $3.9 billion, driven by a 27 percent gain at the California skate lifestyle brand."
We have a feeling shoppers are obsessed with the brand's classic styles, like the Old Skool and Authentic, but Vans's cool collabs probably don't hurt either. The brand has recently teamed up with Disney on a Mickey Mouse inspired collection and partnered with the Van Gogh Museum on artsy new shoes. Scroll down to see the street style way to style the brand and shop our favorite picks right now.
Erin got her start as aBest Knockoff Luxury Clothing intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
-
My Fashion Friends Put These 30 Exceptionally Good Pieces on My Radar This Month
Good luck picking just one favorite.
-
Prepare to See Rickea Jackson at a Lot More Than Just WNBA Games
Fashion girl loading.
-
FYI: Sandal Haters in Ibiza Are Wearing Beach Dresses With This Unexpected Shoe Trend
Sporty and comfortable.
-
Almost Sneakers, Almost Flats—You'll Either Love or Hate This New Hybrid Shoe Trend
An unexpected combo that just works.
-
Experienced Sneaker Shoppers Know: These 5 Trends Are Officially Dated (and These 5 Are In)
Required reading before shopping.
-
Low-Rise Jeans and Ballet Flats Look Dated Compared to This Trending Jeans-and-Sneaker Combo
Confirmed by Dakota Johnson and Natalie Portman.
-
Sneakers Are the Real MVP of theReplica Store Anniversary Sale—These 29 Cool Styles Are Proof
New Balance, Asics, Converse, and more.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.