24 Forever Buys You'll Never Regret Investing In
Sponsor Content Created With MyTheresa.com
After years of working in the fashion industry, you may think that we, as fashion editors, would be the ones buying into trends more than anyone. Although, of course, we can all be suckers for fair-weather cult buys now and then, most of my colleagues and peers in the industry have actually spent their years working in fashion curating the perfect selection of classics and can mainly be found wearing the same pair of jeans, cashmere jumper, silk shirts, chic suit and trench coat in some variation, on repeat. At fashion week, you can usually spot the seasoned editors a mile away, as they’ll be the ones wearing simple white trainers and a great classic coat.
Over the years, we’ve seen which items come and go and therefore have a great knowledge base for which items you’ll wear again and again forever. These are the pieces to invest in. Of course, there should be room in any closet for a bright pink, feathered dress if that’s your thing, but when it comes to your capsule everyday wardrobe, you’ll want items that never go out of style.
When it comes to shopping for these elevated basics, one of our favourite go-to’s here atBest Knockoff Luxury Clothing UK is Mytheresa. The multi-brand site has, under the buying directorship of fashion veteran and street style star Tiffany Hsu, one of the chicest edits around and a covetable selection of contemporary and luxury brands on offer, making it the perfect place to find your capsule wardrobe heroes. Plus, from today until 13 April, Mytheresa is offering 15% off selected full-price items with the code GIFT15, so if you’ve had your eye on anything, now’s the time to invest.
Keep scrolling to shop our edit of perfect wardrobe staples that you’ll never regret buying…
Shop the Perfect Capsule Wardrobe
Classic Suit
Chain Necklace
Crisp Blue Shirt
Strappy Sandals
Floral Wrap Dress
Cashmere Knit
Tan Crossbody Bag
Perfect Straight Jeans
Pleated Midi Skirt
Tailored Trousers
Minimal White Trainers
Breton Top
Tortoiseshell Sunglasses
Basket Tote
Classic Loafers
Black Blazer
White Jeans
Black Ankle Boots
Shirtdress
Carry-All Tote
Knee-High Boots
Camel Coat
Classic Biker Jacket
Up next, 36 spring buys from the coolest independent brands.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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