When you think of the most popular sneaker brands around, Nike and Adidas probably come to mind—and for good reason. The two powerhouses definitely dominate the market, but there's another company that you'd be remiss to forget about: New Balance. WWD reported on the brand's recent success: It "actually ranked third in the performance footwear category in the year ending June 2018," trailing behind only Nike and Adidas.
New Balance's CEO, Rob DeMartini, told WWD that the brand is on track to hit $4.5 billion in sales this year—and aims to achieve a staggering $7 billion by 2023. How's that for impressive? "We're resolute in our strategy to be the world's best running shoe brand—period," DeMartini told WWD. "We're not trying to chase the market or follow what's hot at the moment." Scroll down to shop our current favorite New Balance sneakers and see how street style stars wear them.
-
Forget *It* Styles: These Back-to-Basics Sneakers Make Black Leggings Look Cool and ClassicThese shoes have been around for over 15 years.
-
I Just Introduced My 56-Year-Old Mom to Revolve—37 Cyber Monday Deals She and I Agree OnExpensive-looking winter finds ahead.
-
I Just Saved $767 on an Elevated Winter Wardrobe (Thank You, Amazon)Can't get over these Cyber Monday deals.
-
Sure, Ballet Flats Are Fine, But Women Over 50 Love This Controversial Flat-Shoe Trend InsteadBuh-bye, heels.
-
Every Time Bella Hadid Wears This Sneaker Trend, It Looks So Rich—I Found 13 Pairs Starting At $37Brown sneakers for the win.
-
Serious Fashion People Are Overlooking Designer Sneakers for This Rich Pair That's Only $36They're styling them with everything from jeans to wide-leg pants.
-
I've Given Up Chunky Sneakers, and Only Care About This Trendier Style (and My Favorites are On Sale for Cyber Monday)Chic. Period.
-
If You Want Your Sneakers to Look Elevated (Not Basic), Wear Them With These Pants Instead of JeansThis easy swap will work wonders to make your outfits look more sophisticated.
