As one of the fashion capitals of the world, London is home to countless trendsetters, tastemakers, and iconic and up-and-coming brands. Recently, I’ve heard tons of fashion people across the pond raving about ALIGNE. Naturally, I had to investigate (read: shop), and let me just say I love what I found. ALIGNE favors timeless pieces that mix and match seamlessly, and best of all, they're chic and high quality but still reasonably priced. I have a feeling you’re going to love this brand as much as I do. Keep reading to shop the pieces you need.
Classy Chic
Elegant Trench Coats
Cozy Knits and Wool
Denim Moment
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Every Chic Individual Is Wearing "Goth Christmas" Nails Right Now—6 Vampy Sets I'm Currently Obsessing OverElevated, not Ebenezer.
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Kelly Rutherford Is the Queen of Iconic Elevator Selfies—These Are the Beauty Products Tucked Away in Her BirkinPlus, the staples Lily van der Woodsen would wear today.
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If You Have The Row and Toteme Taste (But Not the Budget), Let Me Introduce You to This Rising Scandi LabelThe coats and sweaters everyone's wearing.
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I'm the Founder of the Brand Fashion People Wear When They Want to Look Polished—These 3 Staples Are Key for a Chic WardrobeSleek and elevated pieces.
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I Travel From L.A. to Paris Frequently for Work—This Is the Capsule Wardrobe I Pack to Look ChicThe strategy: Less is more.
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The Tasteful Color Trend Italian and British Women Are Both Wearing This WinterIncluding Victoria Beckham.
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From Shoreditch to Soho: The Sneaker Brand Everyone's Wearing in London Right NowThree stripes.
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I Just Got Back From London and Saw These Anti-Trends EverywhereFrom outerwear and prints to cold-weather accessories and the sneaker brand seemingly everyone was wearing.
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I'm a Fashion CEO Who Just Moved From London to the Upper East Side—Here's How I'm Making My Wardrobe Feel More "NYC"According to Aligne's Ginny Seymour.
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Ralph Lauren Is the Blueprint for Timeless Dressing—Shop the Pieces That Prove ItEffortlessly put-together.
