Shopping Niche Fashion Brands Is My Thing—25 Items That Bring a Cool Factor
By now it's pretty obvious that I like to shop, but what may not be so apparent is my affinity for under-the-radar, niche brands. There's a time and place for tried-and-true staples, but sometimes you need a bit of the unexpected to break up the monotony of the same old shirt-and-jeans combo. That's where what I like to call "funky fashion" pieces come in, and usually, emerging brands are the ones that create statement-making pieces best: Take Marshall Columbia's unique stretchy cutout top or Tyler McGillivary's swirly neckline vest.
Finding up-and-coming designers to support is probably one of the most rewarding parts of my job, as I love the element of surprise of coming across a piece that hasn't yet made it big—it feels like a secret only for me. But of course, as a fashion editor, I can't keep something this good to myself, so I'm passing along my list of niche fashion items that really bring a cool factor. From whimsical pearl jewelry to revealing cutouts, these items are far from the expected. Keeping reading ahead to check all of them out.
The beauty of this top is that you can wear it over a bralette for an elevated night-out look or layered over a long-sleeve tee for extra oomph.
Around this time of year, all I want to wear are chic midi dresses.
Next up: Our Editors Are Serious Shopping Experts—7 Fall Trends They'll Wear Next Month
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter where she started working atBest Knockoff Luxury Clothing , focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her work atBest Knockoff Luxury Clothing , Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times.
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