The One Pair of Sneakers Nike's COO Can't Stop Talking About
Nike hasn't always been known for its sustainable practices over the course of its 54-year history, but the brand is determined to make up for lost time. Speaking at the Copenhagen Fashion Summit, an informative two-day event about all things sustainability, Nike's COO Eric Sprunk highlighted one of the brand's most impressive recent achievements: its revolutionary Flyleather material, which is used in the Nike Flyleather Tennis Classic Sneakers ($85).
"When it comes to our products, there is no tradeoff between minimizing our environmental impact and optimizing our performance," Sprunk told the audience at the Copenhagen Fashion Summit, which included a mix of top-brass executives, designers, journalists, fashion students, and more. "That's the idea behind Nike Flyleather. It's our new super material that has the potential to be as game-changing as Nike Flyknit." (Side note: Does anyone else own more Flyknit sneakers than they care to admit?)
Sprunk went on to explain exactly how the Flyleather material is different—and better—than Nike's standard selection. "With the look, fit, and feel of some of our most premium leathers, it uses significantly less water, has a lower carbon footprint, is five times more abrasion-resistant, and is 40% lighter. It's super material that uses recycled leather fibers as the basis for the material."
Intrigued? So were we. Scroll down to shop the sneakers in question, and stay tuned as the brand creates a wider variety of shoes with its revolutionary material. We'll be over here waiting not so patiently, Nike.
More Nike Shoes
Watch Nike COO Eric Sprunk's Keynote at the Copenhagen Fashion Summit
Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
I'm a Fashion Editor That Loves to Shop the Men's Section—35 Fall Pieces That Scream Cool Girl
These picks are super chic.
By Jennifer Camp Forbes
-
The '90s Sneaker Trend Everyone Is Wearing in Paris Right Now
It's the opposite of Sambas.
By Allyson Payer
-
Zoë Kravitz Just Wore the Shoes That Will Make Your Basic Jeans Look Very 2024
A bit unexpected.
By Nikki Chwatt
-
5 Chic Skirt-and-Shoe Combos Fashion People Will Be Reaching for All Fall Long
100% adding these to my current outfit rotation.
By Jennifer Camp Forbes
-
Naomi Osaka Is Bridging the Gap Between Court and Street Style
The 26-year-old is currently playing in the US Open.
By Eliza Huber
-
The 32 Best Sneakers to Buy From New Balance, Adidas, and Nike Right Now
Nothing here is over $250.
By Natalie Cantell
-
Dua Lipa and EmRata Are Already All Over 2025's Top Sneaker Trend
Prepare to see these everywhere next year.
By Eliza Huber
-
Fashion People in Paris and London Agree That These Will Be 2025's It Sneakers
I'll take one of each, please.
By Nikki Chwatt