While there's a time and place for Zara and H&M, today we're shopping a bit off the beaten path. Emerging and indie brands make up a good chunk of my current wardrobe, and in between my basics, I like to sprinkle in pieces that are a bit more directional and highly specific (like this wonderfully crinkly corset from one of my favorite independent boutiques, Maimoun). There's also the satisfaction of finding something completely unique that not many other people will have. The bragging rights of being the first to wear something cool is all yours.
Thanks to platforms like TikTok and Instagram, discovering new places to shop is as simple as opening an app. Each time I scroll through, I religiously save brands or designers I'm interested in going back and shopping through later. Using my fashion editor research skills, I went through my saves and the web to find 30 of the best new arrivals from brands that aren't as obvious. There are a few editor-beloved brands like Pixie Market and Source Unknown, and some new designers to add to your Rolodex too. Keep scrolling to shop them all.
You might not have heard of Arcanum yet, but the brand already has a solid celeb following. Each piece is also handmade in Los Angeles.
These are quite literally the pants of my dreams.
Since September is around the corner, you might as well take the opportunity to stock up on cute sweaters.
This bag is such a sensory experience.
Cuup bras really are another level.
One of my goals this year is to shop from more slow fashion labels, Donni happens to be one of my favorites.
School-girl plaid, but with an edge.
Party girls everywhere know Retrofete is the real deal when it comes to dressy attire.
Quite possibly the chicest top I've ever come across.
These are so easy and sophsiticated.
Fashion people think ballet flats are set to come back. I'll be ready with these.
Quintessential everyday pants.
A blazer that won't actually make you sweat.
Outrageous sunglasses have my heart, including this new style from Gucci.
Shake things up with this shade of purple.
If you're big into sculpting swimwear, this suit hugs you in all the right places.
Yes to zebra print.
Who said track pants couldn't look elevated?
This is a great layering piece.
Zoë Kravitz wore this in NY, and now I'm adding this to my NYC packing list.
Double layering is my thing.
Spectacular.
I plan on styling this with tall boots.
My fall wardrobe is now complete.
I mean, come on!
Pair this with a crisp poplin shirt.
My new favorite travel bag, bar none.
Even as a fashion editor, I've never seen a top like this.
The purchase I'm saving all of my coins up for.
Next: I’m Deep Into My Puddle Pants Phase—Meet My Most-Worn Pairs
-
Count on It—These 43 Fall Finds Will Be Sold Out by September 1I'm rarely wrong about these things.
-
I Know, I Know, Summer's Not Over, But I Can't Get These 45 Affordable Suede Finds Off of My MindThese look so luxe.
-
I'm Getting a Jumpstart on Fall Shopping—33 Affordable Key Pieces You'd Find In a Wealthy Person's ClosetIt girl-approved.
-
We're Over Halfway Through 2025, and 90% of what I've Bought So Far Is From These 11 BrandsWe all have our favorites.
-
I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My ClosetAnd I got rid of all the pieces that couldn't compete.
-
Trust Me—Buy These 25 ThingsSorry not sorry.
-
These 31 Effortless Summer Basics Make Getting Ready So Much EasierLow lift, high reward.
-
The 26 Best Things I've Ordered From Shopbop in 2025, Hands DownYou could say I'm a fan.
