Trust Me—This New Brit Brand Is Destined for Greatness

While I'm certainly faithful to my favourite stores, nothing quite beats the excitement and sense of fulfilment you get when you unearth a new label. This thrill is likely why I spend much of my time trawling through Instagram to find new brands to pine over. Some skydive, I scroll. And my latest obsession is one of my favourite discoveries to date.
Commit the name to memory, because Palones is set to hit the big time. The London brand has amassed quite the influencer fanbase already thanks to its unique take on sophisticated separates and day-to-night dresses. Created by a design collective with roots in the high street, it's fair to say the Palones team knows what goes into making a sellout buy. That said, the design details and the garments timeless appeal will long surpass the pieces you'll find in many big-name brands.
Almost all of the current collection comes in under the £200 mark, so while it might not be cheap as chips, it certainly won't break the bank either. I've even seen some of the items up close and can confirm you'll be hard-pressed to find that level of quality on similarly priced pieces from elsewhere. Keep scrolling to see the Palones items your favourite influencers have already bought into, then shop my edit of the best Palones buys.
Eni wears a checked trench from the brand.
Felicia wears a pleated jumpsuit from the brand.
Katherine wears a checked suit from the brand.
Megan wears a printed midi dress from the brand.
Monikh wears a vinyl trench coat and midi dress from the brand.
SHOP OUR PALONES EDIT
Related: Winter 2019 Trends: The Only New Fashion Looks You Need to Know
Related: These "Ugly" Boots Are All Over My Instagram Feed at the Moment
Next: 13 autumn-ready outfits we can't wait to try for ourselves.

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
-
I Called the Cuffed Jeans Trend—7 Shoes Fashion People Are Wearing With the Chic Denim Style
Style the jeans like a fashion person.
By Jennifer Camp Forbes
-
I'm Fashion People's Go-To Source for Style Inspo—Here's Everything I'm Shopping for Spring
Consider this your seasonal reset.
By Nikki Chwatt
-
I'm a Fashion Editor Who Loves Effortless Vacation Essentials—25 Gap Finds That Caught My Eye
Many are even on major sale.
By Jennifer Camp Forbes
-
If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try Instead
Bring on the luxe-looking outfits.
By Jennifer Camp Forbes
-
It's Music Festival Season—40 Styles the Chicest Festivalgoers Are Considering
Your shopping guide awaits!
By Chichi Offor
-
I Mostly Shop for Prescription Glasses Online—4 Retailers That Sell *Actually* Cute Frames
Your guide to chic frames awaits.
By Chichi Offor
-
9 Top, Jeans, and Shoe Outfit Combos That Fashion People Will Be Wearing This Spring
I plan to re-create these ASAP.
By Jennifer Camp Forbes
-
I'm a Fashion Editor—42 Things I'm Buying for My Chicest Spring Yet
From Jacquemus to Gap.
By Anna LaPlaca