The New Wool Sports Bra You Didn't Know You Needed Until Now

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(Image credit: P.E Nation)

You might not typically associate wool with activewear, but a new collaboration will change your mind. P.E Nation has teamed up with Woolmark on a chic new collection that's different from your go-to staples in the best way. "In contrast to synthetics, wool is an active fiber that reacts to changes in the body's temperature and works with the natural elements to keep the wearer comfortable and dry," the brand explained in a press release. Intrigued? We thought so. 

Plus, if you agree that the best campaigns are real and sans Photoshop, you'll probably love the collaboration's ads starring Jessica Hart. "The campaign images remain completely un-retouched and are a true reflection of working with the 100% natural, renewable and biodegradable Merino wool fiber and capture Luma's love of natural beauty," the press release reads. Yep, that's called synergy, folks. Scroll down to shop the collab for yourself. 

Associate Director, Fashion News

Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.