We’ve said it before and we’ll say it again: Instagram is the best place to find cool, new brands. The wonderful thing is, while it used to take huge budgets for smaller, independent designers to reach an international audience, social media makes it possible for us to catch news about cool brands before they’ve made it big—even from overseas.
Something we’ve been eyeing a lot lately? The super-cool t-shirts from the London-based brand PSC. With its minimalist-chic look and sometimes snarky sayings, these tees seem like the perfect addition to any “cool girl” closet. We can just imagine how great they’d look with vintage jeans and leather jacket. Subtly edgy, definitely stylish: just the way we like it. According to PSC’s website, Cara Delevingne is fan, so that proves it: this is the model-off-duty tee you’ve been searching for.
Keep scrolling to see some of the best Instagram posts from @pscbrand and shop our favourites below:
Shop PSC below:
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Everyone With Good Taste Is Wearing This Pretty Accessory With White T-ShirtsIncluding Alexa Chung, the OG tastemaker.
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This Stylish New Yorker Has Has Impeccable Taste—35 Chic Spring Picks That Have Her AttentionThe dresses alone are gems.
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Zara's Linen Collection Is Top-Notch—27 Pieces That Have My AttentionThe pants alone are worth checking out.
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The Specific T-Shirt Trend I've Spotted in Paris, Copenhagen, and SardiniaSay hello to your next favorite tee.
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Every Cool NYC Girl Will Wear This Pretty Shirt Trend With Jeans and Flats in AprilIt's a 10 out of 10.
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7 Easy Yet Elevated Spring Outfit Ideas to Wear on RepeatGet stylishly ready in a snap.
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I Found a Trove of Cool-Girl Basics From theReplica Store Sale—31 Chic StandoutsThese have closet-staple status.
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If You Have Great Taste, You Don't Want to Miss These 30 Chic J.Crew and Madewell Sale PicksSo many gems. So little time.
