We've all heard about the sophisticated and well-dressed older woman with no kids, husband, or serious commitments beyond dinner plans and the next item on her luxury shopping list. She's cool. She's chic. She's probably what Sofia Richie Grainge aspires to be. Meet the old money auntie, a classy and stylish embodiment of a woman who prefers Khaite and Toteme to loud, buzzy fashion labels. Old money aunts aren't just a vibe—they're a lifestyle.
By now, we've all heard about the quiet luxury aesthetic. While the label has been through a ton of different iterations over the last few years (coastal grandmother, stealth wealth,Succession-core), there hasn't been much buzz about this playfully chic offshoot. For once, how about celebrating the old money auntie? While her style might seem similar to the viral quiet luxury movement, it's categorized by sharp silhouettes, fun accessories, and an aptitude for colorful touches.
While the classic elements of quiet luxury still exist within the "old money auntie" cinematic universe, this fun offshoot provides a serotonin boost for people who simply can't live in black all day. If that's you, don't worry. I've turned to J.Crew, my favorite timeless retailer, to find all the things my stealth wealth heart has been craving recently. And I won't tell anyone it's not from The Row.
Below, shop 30 quiet luxury and old money auntie finds from J.Crew that I can't stop thinking about. I'm apologizing to your wallet in advance! If you're anything like me, you won't be able to resist adding these adorable summer pieces to your closet.
J.Crew
New Relaxed Emilie Sweater Lady Jacket in Stripe
Starting off strong with this chic knit.
J.Crew
Brushed Cashmere T-Shirt
This feels so luxe.
J.Crew
Gwyneth Layered Slip Skirt in Crinkle Chiffon
The sheer-skirt trend isn't going anywhere anytime soon.
J.Crew
'90s Stretchy Headbands Pack
Sofia Richie Grainge would be proud.
J.Crew
Calf Hair Belt in Leopard
Subtle, trendy tones like leopard are a perfect way to spice up an outfit without appearing too boring.
J.Crew
Kate Capri Pant in Stretch Linen Blend
Don't be fooled—capris aren't going anywhere when fall rolls around.
J.Crew
Sweater Shell in Tencel Lyocell Blend
A simple '90s-style shell tank is always a necessity for a stylish closet.
J.Crew
Pencil Midi Skirt in Four-Season Stretch
Carolyn Bessette-Kennedy would approve.
J.Crew
Scoopneck Tank Top in Textured Satin
This entire set is *chef's kiss.*
J.Crew
Gwen Lace-Trim Slip Skirt in Textured Satin
These lace accents are my favorite.
J.Crew
Wide-Leg Corduroy Trouser
Corduroy just screams fall in my mind.
J.Crew
Classic Belt in Italian Leather
A good-quality leather belt is an investment that will last you a lifetime, so snag this one while it's on sale for under $50.
J.Crew
Short Barn Jacket in English Ripstop Cotton
Barn jackets feel extra old money to me.
J.Crew
Berkeley Bucket Bag in Leather and Suede
Chic.
J.Crew
Short-Sleeve Keyhole Sweater in Merino Wool Blend
The butter-yellow trend is still peak cool.
J.Crew
Denim Lady Jacket in Rinse Wash
Utterly obsessed with the rich-looking dark wash of this chic Lady Jacket.
J.Crew
Lace-Trim Camisole Top in Textured Satin
This might be one of the best items I've seen at J.Crew in a while.
J.Crew
Gwyneth Slip Skirt
I'll never say no to a slip skirt, especially one that's half off.
J.Crew
Cashmere Cable-Knit T-Shirt
This cable-knit sweater would be perfect paired with simple French-inspired straight-leg jeans.
J.Crew
Winona Fisherman Sandals in Italian Leather
The perfect shoes to take with you from summer into the fall.
J.Crew
Scoopneck Vest in Drapey Crepe
I own and love this vest in white, so I'm already eyeing the black for a cool transitional piece as we head into the fall.
J.Crew
Heritage Cotton Rollneck
Such a classic.
J.Crew
Warwick Sweater Blazer
This jacket is so timeless.
J.Crew
Top-Handle Bag in Leopard Calf Hair
Rawr.
J.Crew
Garçon Classic Chambray Shirt in Neela Wash
Another pretty denim piece to add to your arsenal this fall.
J.Crew
Cashmere Relaxed Crewneck Sweater
A gray sweater is always the first thing chic aunties reach for when they build an outfit when the temperatures start falling.
J.Crew
Shell Top in Refined Rib
This bateau-neck tank is so elegant.
J.Crew
Pointelle Short-Sleeve T-Shirt
Cute!
Maryam Nassir Zadeh X J.crew
Sheer Bias-Cut Slip Dress in Ramie
All of pieces from Maryam Nassir Zadeh's collaboration with J.Crew are incredibly dreamy, but this semi-sheer, luxe-looking slip dress has to take the cake.
J.Crew
Winona Lug-Sole Penny Loafers in Spazzolato Leather
I'll leave you with this incredible on-sale classic.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.