The evidence is here—bold, fiery red is the hottest color for fall. On the F/W 23 runways, designers made it abundantly clear that anything in a red hot shade would be big for fall. Brands including The Row, Ferragamo, Bottega Veneta, and Tory Burch showcased the color in their collections in a major way. While that doesn’t always translate to what we see in the market, the new-in arrivals are making a strong case that red fashion will most certainly take over this fall.
Ahead, shop the best new arrivals to hit the fashion space. Whether you’re interested in wearing the color with a head-to-toe look, or you’re willing to test-drive the trend in a less high-commitment way with an accessory, there are some standout pieces to have on your radar. Ahead, the shopping items to know about to tap in to the red color trend that will dominate this fall.
Beyond.
Pair this with jeans.
One of my favorite bags just dropped in red.
The jewelry piece I want in my closet.
Exactly how I plan on wearing red this fall.
Just add jeans.
Chic.
Yep, Adidas Gazelles come in the hottest shade for fall.
For a head-to-toe look.
Skims does it again.
The next Bottega Veneta earrings to own.
High Sport is the designer to know.
The coolest piece to own for fall and winter.
Make a statement.
Get one the wedge trend.
The Row's take on red.
So beautiful.
This had me at cashmere.
I'm imaging taking this to the office.
Yes, you can still get your hands on this iconic Prada piece.
Primed for a date night.
I need this.
Well, this is fun.
Cozy meets chic.
Everything about these.
Style this with black trousers.
For a touch of drama.
Swap this in for a white or black tee.
It's easy to see why this is nearly sold out.
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It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026As seen on Alexa Chung in Paris.
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Bold Colors Are In for Fall—Try These 3 Hues to Live Your Life in TechnicolorThese will be everywhere this fall.
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5 Street Style Trends From Milan Fashion Week That Will Be Everywhere This FallTake notes.
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I'm Breaking Up With Black Trousers and Spending Fall in This Rich Pant Color Trend InsteadFashion people in Milan are too.
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Sorry to My Closet Full of Black—These 7 Colors Are Winning Me Over This SeasonThey're too good to skip over.
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The IYKYK Jacket Color Trend People With Taste Are Wearing More Than Black, Navy, and Even Red This FallExpect to spot this shade everywhere well into winter.
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It's Official: Wearing These 2 Colors Together Is the Key to Rich-Looking Fall OutfitsScarlett Johansson broke a big fashion rule.
