I'm a Francophile, and I Think This is Hands Down the Chicest French Brand

Hi, my name's Maxine and I'm a Francophile. As proud as I am to be a born-and-bred Brit, there's just something about French style that gets me every time. From the Gallic girls of days gone by to the contemporary icons filling my Instagram feed, I find myself trying to emulate their effortlessly chic dressing flair on a daily basis. 

To make my endeavour easier, I constantly turn to Rouje, the brand founded by French It girl (and my the woman I shamelessly style stalk) Jeanne Damas. With over a million Instagram followers, to say Jeanne is a fashion force to be reckoned with is a severe understatement. She has, in fact, become one of the most elite tastemakers of French style. With her unkempt hair and signature blurred red lip, she's a bonafide beauty muse, too.

However, as I previously touched upon, there's more to this influencer than daily outfit posts, for she has built her own wardrobe empire. Born out of a desire to create her own closet, as well as being inspired by vintage wares, Jeanne founded Rouje.

Known for its elegant tea dresses and sophisticated separates, it didn't take long for Rouje to catch the discerning eye of those in the sartorial know, with a fan-base boasting the likes of Emily Ratajkowski as well as social media titans Lucy Williams and Courtney Trop. 

Indeed, if you were to peer into my own wardrobe, you'd find several pieces from Rouje at the forefront. If you too yearn to be more French, keep scrolling to see the Rouje pieces influencers love and then proceed to shop my new-season wish-list for yourself. 

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(Image credit: @jeannedamas)

Jeanne wears a lilac dress from Rouje. 

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(Image credit: @jeannedamas)

Jeanne wears a printed midi skirt from Rouje. 

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(Image credit: @jeannedamas)

Jeanne wears floral trousers and a crop cardigan from Rouje. 

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(Image credit: @jeannedamas)

Jeanne wears a printed wrap dress from Rouje. 

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(Image credit: @jeannedamas)

Jeanne wears a button-up blouse from Rouje. 

Related: I Live in Paris, and These Are the 4 New French Brands Everyone Wants to Wear

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(Image credit: @emrata)

Emily wears a spaghetti-strap dress from Rouje. 

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(Image credit: @hannastefansson)

Hanna wears a checked blazer and matching skirt from Rouje. 

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(Image credit: @lenafarl)

Léna wears a polkadot dress from Rouje. 

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(Image credit: @lucywilliams02)

Lucy wears a faux-shearling jacket from Rouje. 

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(Image credit: @ruerodier)

Marissa wears a red midi dress from Rouje. 

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(Image credit: @alwaysjudging)

Courtney carries a navy leather bag from Rouje.

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(Image credit: @slipintostyle)

Ellie wears a slip dress from Rouje. 

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(Image credit: @sabinasocol)

Sabina wears a short-sleeve knit from Rouje. 

SHOP ROUJE

Related: 47 Cool French Fashion Brands Everyone Should Know About

Up Next: When I Grow Up, I Want to Be One Of These Chic French Women

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.