The Anti-Trend, Quiet-Luxury Colour Kendall and Rosie HW Are Suddenly Wearing

In the 13 years I've spent writing (and let's face it, obsessing) about fashion, I've come to the conclusion that there's no such thing as a coincidence, especially when it pertains to seeing a person wearing something similar to someone else. And given the fact that I've just witnessed two of the most stylish people wearing the same exact colour, I know it's only a matter of time before it'll begin to catch on. 

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(Image credit: @kendalljenner)

Earlier in the month, we brought you a handful of expensive-looking colours that were doing the rounds, while this feature included a chic outfit from Rosie Huntington-Whiteley, which featured a sage green knitted dress, which she styled out with ecru accessories. Now, imagine my delight when, just this week, Kendall Jenner followed in Huntington-Whiteley's chic footsteps with her very own sage look; a knitted mini dress which she rounded off with Bottega Veneta's new Andiamo bag

What struck me most was how little of this colour I've seen lately. It's a shade I consider to be very classic, never driven by trends but somewhat omnipresent in collections each season. I also realised just how expensive it looks and how it loans itself to the quiet luxury aesthetic that is still reigning. Sure, Jenner's dress may be St Agni while Huntington-Whiteley's is Khaite, but this is one of those rare colours that has a tendency to look premium no matter how much you spend on it. And I have proof. 

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(Image credit: GETTY IMAGES)

Below, I've rounded up my favourite sage colour trend pieces that I truly believe will stand the test of time in your wardrobe and help you dress as elegantly as Kendall Jenner and Rosie Huntington-Whiteley. From H&M to Anine Bing, these pieces confirm that sage is the shade of note this summer. 

Shop the Sage Colour Trend

Next Up: I'm Passing on Jeans This Summer—16 Chic Trousers I'm Wearing Instead

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.