(Image credit: Courtesy of Anthropologie; Courtesy of
Other Stories; Courtesy of Shopbop; Courtesy of Free People; Original Illustration: Ally Quirk)
If you couldn't tell by now, we're prettyScandiobsessed here at WWW. Our love for Parisian fashion and New York street style knows no bounds, but when it comes to that internet It factor, no one does it like a Scandi girl, and I have proof. I recently went on a trip toCopenhagen, Oslo, and Stockholm, and the style inspo was overwhelming. Everywhere I looked, I saw an outfit or subtle beauty look I wanted to re-create. In all three cities, I spotted dozens of New Balancesneakers, breezy linen pieces, and salon-worthy blowouts. Below, I did my best to sum up every fashion and beauty moment I saw in a 30-product edit, and the result is what I'm calling the "Scandi style starter pack." It's chock-full of summer essentials that can easily transition to your fall wardrobe and the beauty products you need to round out the head-to-toe look. Keep reading to shop my Scandi girl
inspired items.
Scandi-Inspired Fashion
Ganni
Stripe Cotton Oversize Raglan Shirt
It wouldn't be a Scandi-themed roundup without an oversize Ganni piece.
Levi's
Low Loose Jeans
I couldn't have spotted a skinny jean if I tried.
Melie Bianco
Brigitte Large Satchel
Whether they were wearing Bottega Veneta or this viral alternative, Scandi girls love an oversize, woven shoulder bag.
Free-Est
Onda Tube Midi
A-line maxi skirts and dresses were a dime a dozen. I'm currently favoring this style.
Other Stories
Knitted Cardigan
Summer days aren't guaranteed to be hot in Scandinavia, so a cardigan should always be in tow while out and about.
Reformation
Olina Linen Pant
It's the summer of linen over there, too.
Birkenstock
Boston Soft Footbed Clogs
I wish I had a dollar for every Birkenstock I spotted.
Madewell
Straw Bucket Hat
The perfect summer hat.
Reformation
Emerick Dress
Vintage-looking slip dresses were abundant—this one from Ref is my current fave.
Leset
Pointelle Short Sleeve Tee
Scandi girls are the masters of elevated basics, and this pointelle tee is the perfect example.
Helsa
Cotton Poplin Stripe Pajama Pant
This controversial pant trend gets a yes from the Scandi fashion set.
New Balance
530 Sneakers
The runner-up for "most spotted shoe" goes to the New Balance 530s, specifically in silver and gray colorways.
Filippa K
Off-White Large Shoulder Bag
Founded in Stockholm, Filippa K is a favorite destination for wardrobe staples and accessories.
Pair Eyewear
The Ella
A classic eyewear shape.
7 For All Mankind
Easy Lo Slouchy Wide Leg
Another ultra-slouchy denim option that I personally can't stop wearing.
Steve Madden
Bellini Black
While most of the ballet flats I spotted were, in fact, Chanel, you can't beat this $70 style.
Madewell
Puffy Teardrop Cord Choker Necklace
A Gen Z
leaning accessory made wearable by the Copenhagen fashion set.
Vitamin A
Costa Caftan
Flowy perfection.
Alohas
Overcast Sandals
Since Scandi girls are all about practical yet cool footwear, I wasn't surprised to see them embracing the semi-platform flip-flop.
Salt.
Walker 54mm Polarized Sunglasses
Small frames are the only style to wear over there.
Scandi-Inspired Beauty
Merit
The Minimalist
Scandi girls let their skin shine for a less-is-more makeup look.
BondiBoost
Blowout Brush Pro 3-in-1 Hair Dryer Brush
The Matilda Djerf effect is going strong with fresh blowouts everywhere.
Other Stories
Bleu Innocent Nail Polish
The blueberry-milk nail trend went international.
Tarte
Maracuja Juicy Shift Plumping Lip Trio
Glossy lips galore.
dae
Cactus Fruit 3-in-1 Styling Cream
If their hair wasn't freshly blown out, it was slicked back in a clip.
Dolce Glow
Tanning Mist
Mia Shimmer Topper With Brush
The most natural-looking fake tan.
Inkbox
Butterfly Kissed Nail Strips
Butterfly detailing was everywhere.
Kjaer Weis
The Beautiful Tint Tinted Moisturizer
Being from Denmark, Kjaer Weis knows a thing or two about Scandi beauty. I love this natural-looking skin tint.
Bumble and Bumble
Illuminated Blonde Purple Shampoo
The best product for brightening any blonde or boosting your summer highlights.
Too Faced
Cloud Crush Blurring Ultra-Smooth Blush Duo
If there's one makeup step not to skip, it's a pop of blush.
Natalie Gray Herder is a Commerce Editor on the branded content team atBest Knockoff Luxury Clothing
. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.