How Gara Post Is Revolutionizing Luxury Wellness—From Humans to Pets

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If you're up-to-date on wellness trends, chances are you've come across The Now Massage Boutique, a massage concept that has completely revolutionized the art of relaxing. As the co-founder and chief creative officer, Gara Post has redefined what a modern-day massage looks like. In fact, in 2015, Post and her team at Post Investment Group noticed the glaring gap in the wellness market—a lack of affordable yet elevated massage experiences—which sparked the determination to offer a solution. Thus, The Now Massage Boutique was born, setting itself apart with its chic design and exceptional massage offerings. Its first boutique opened its doors in the heart of Los Angeles.

Over the past eight years, The Now has witnessed remarkable growth, expanding to over 50 locations across the United States. The brand's success is rooted in its commitment to providing affordable luxury, offering clients an escape from the hustle and bustle of everyday life to indulge in a truly rejuvenating experience. In addition to its physical locations, The Now ventured into the world of wellness products, further enhancing its clients' self-care routines. The introduction of a membership model brought even more value to patrons, making wellness accessible on a regular basis.

The Journey Room

While Post has been at the helm of this game-changing wellness brand, her entrepreneurial spirit didn't stop there. In 2022, drawing on her invaluable insights from The Now, she unveiled Bowie Barker—a full-service pet-grooming and self-wash business with the goal of launching a staggering 200 franchise locations by 2028. Post's dedication to expanding her wellness empire beyond human wellness to include our beloved pets showcases her creative entrepreneurial side and commitment to fostering businesses that truly resonate with people.

Before her current endeavors, Post made a name for herself in the fashion world with her jewelry line Gara Danielle. What began as a creative outlet during her years as an entertainment industry assistant quickly gained popularity, becoming a celebrity favorite and gracing high-end boutiques across the nation. Post's innate sense of design and her ability to self-educate served as the foundation for her successful venture into the wellness world.

Listen to the latest episode of Second Life to hear how Post is continuing to build a wellness empire with self-care as the utmost priority. Keep scrolling to shop some of our favorites from The Now.

Next: How Interior Designer and Author Heidi Caillier Found Her Calling in the Industry