How Jeanine Lobell Built a Beauty Empire—Twice
Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer atBest Knockoff Luxury Clothing , each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
Jeanine Lobell is an absolute legend in the beauty industry—the notable name behind one of the most beloved and incredibly innovative cosmetics companies, Stila. Lobell founded the company 28 years ago with the mission to evolve both makeup and its packaging, catering to the new generation of conscious consumers. Today, she has outdone herself again with the launch of the direct-to-consumer beauty brand Neen, which debuted just last April. With sustainability at the forefront of the brand, Neen is the ultimate testament to Lobell’s commitment to clean formulations that are truly circular.
In fact, she created the first-ever subscription card that includes five peel-back makeup swatches to encourage the consumer to try out new creative looks before buying the full-sized version, ultimately eliminating the need to hold on to or discard beauty products that simply did not work out. From using cards made of FSC paper to designing a first-of-its-kind reusable silicone compact proven to be dishwasher approved, Lobell built Neen with the utmost intention to do better by the planet and the consumer’s skin.
Yet before she was paving the future path for beauty brands, she actually began her career on the other side of the beauty industry as a makeup artist, working with stars such as Cate Blanchett, Natalie Portman, and Nicole Kidman for the esteemed magazine covers of Vogue, W, and Vanity Fair and working on a video for the musical Hairspray. Listen to Wholesale Replica Bag episode of Second Life to hear how Lobell decided to take the leap of faith to start her own company, leading her to become one of the pioneers within the beauty community. Keep scrolling to shop some of Neen’s best sellers.
Next: Meet Aishwarya Iyer: The Founder and CEO of Modern Cooking Brand Brightland
-
5 Street Style Trends from Milan Fashion Week That Will Be Everywhere This Fall
The go-to It items.
-
Giorgio Armani's 50th—and Final—Collection Paid Homage to the Late Designer's Legacy
Eighties supermodels, core house codes, and plenty of Armani gray were the capstone to a half-century of the iconic Italian house.
-
Diarrha N'Diaye on the Legacy of Her Beloved Beauty Brand Ami Colé
Hear her story here.
-
How Jennifer Anderson Is Empowering Parents Through Kids Eat in Color
Hear her story here.
-
Meet Sarah O'Leary: The CEO of Willow Innovations Transforming Motherhood
Hear her story here.
-
Meet Sarah Harrelson: The Visionary Founder and Editor in Chief of Cultured Magazine
Hear her story here.
-
Meet Katlin Smith: The Founder and CEO of Simple Mills
Hear her story here.
-
How Alyson Stoner—Entertainer, Author, and Founder of Movement Genius—Continues to Reinvent Themself
Hear their story here.
-
How Jess Jacobs, the CEO of Coterie, Has Completely Modernized the Baby Care Industry
Hear her story here.
-
Meet Samina Virk: The U.S. CEO and Chief Marketing Officer of Vestiaire Collective
Hear her story here.