Prediction: This Is the Brand We'll See Everywhere at Fashion Week Australia
If you're not already acquainted with New Zealand-based online store Mercantile Vintage, do yourself a favour and check it out—it's the online store that changed our lives forever. The expertly curated selection of vintage finds and unique new labels will keep you coming back for more every pay day (well, at least that's the case in theBest Knockoff Luxury Clothing Australia office).
One label we're particularly obsessed with which is stocked on site is Paris Georgia basics. The new label just released its second collection, and every piece fills a gap in your wardrobe for the season ahead. The label creates elevated basics that are basically 'seasonless'.
We pressed the labels co-founders Georgia Cherrie and Paris Mitchell for more info, and they explained—"We focus on creating timeless pieces that can be subtly styled together or confidently worn on their own. The range zones in on the idea of building a dynamic lifestyle wardrobe and each style has its own element that is essential to this. Paris Georgia basics are elevated basics and the idea is that you can dress each piece up or down, it's all about how you style it."
The collection is quietly gaining steam in Australia and around the world, and as Fashion Week Australia is just around the corner (May 14, to be exact), we predict this will be one label every fashion insider will be wearing.
Keep scrolling to shop some of our favourite pieces from the new collection.
Related: Your Ultimate Guide to Shopping Vintage in Melbourne
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Amanda Bardas is an award-winning leader with 15 years experience building modern digital media businesses. She is currently the head of Val Morgan Digital Publisher. She joined the Val Morgan team to help launch its digital business and to shape the content team of the future. In six years they’ve grown to become Australia's largest youth network by bringing together household name brands including Fandom, LADbible Group, POPSUGAR, BuzzFeed, and Tasty, all under one roof.