My Secret for Finding the Holy Grail Brands Only Fashion Editors Know

The exhilarating aspect of being a fashion editor is that you're encouraged to indulge your curiosity. Memorizing the top runway designers or big-name brands isn't enough—rather, keeping up on all of the emerging designers as well as independent, smaller labels is part of the gig as well. And while it's admittedly a fun job, the logistics of knowing every single brand can be exhausting with a capital E.
That's why most fashion editors employ a secret weapon or two to help them discover these designers, which is why Shopbop's latest announcement is worth paying attention to. The online retailer just launched a program called The Notables, which is a seasonal roundup of need-to-know labels its team is excited about.
"We search near and far to find the most coveted brands," Shopbop Fashion Director Caroline Maguire says. "The Notables tells such a beautiful story—it speaks to each designer, their inspiration for the season and who they are." Right now, the five brands featured are Aje, Good American, AGMES, Alevi Milano, Deveaux and ODP (Officina del Poggio).
Ahead, see our shopping roundup of the 25 best picks from these labels and keep a watch on The Notables to see who the next It designer will be.
Want more options? See all of Shopbop's cute cold-weather pieces to keep you toasty.

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 asBest Knockoff Luxury Clothing 's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out Wholesale Replica Bag restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)
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