I Think This Is the Coolest New Place to Shop in the UK Right Now

For the past few seasons, most cult buys seem to hail from smaller contemporary brands like Danse Lente, Wandler and Rixo, and as such these names have become powerful forces in the industry. The two things they all have in common are sharp price points and distinctive Instagram-friendly designs, which has proved a golden formula, turning them into big business for the likes of Net-a-Porter. If you find a thrill in trying to find the next Ganni or Réalisation, then prepare to be hooked to Studio B Fashion. The e-tailer's tagline is that it stocks "independent, new and niche brands," which includes Rixo, Violet and Wren and Gestuz, and will often house the items that have sold out elsewhere, as the store is still up-and-coming.

Studio B founder Bethany wearing Rixo and posing with her dog Mabel.

Studio B founder Bethany previously worked at Mulberry, MatchesFashion.com and Anya Hindmarch, but launched the site in September 2017 as she thought we were missing one place where we can easily discover the brands taking off on Instagram. And she was right because six months later I'm hooked, and thanks to Bethany I've found my new favourite hoop earrings by a Bristol-based jewellery designer Elin Horgan and located dozens of dreamy floral wedding guest dresses. Keep scrolling to shop the best of Studio B right now.

Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know

We told you it was good.

Opening Image: We the People Style