I Normally Don't Shop on Amazon, But These 32 Pieces Changed My Mind

Don't judge me for what I'm about to tell you, but I rarely shop on Amazon. I'm aware this statement sounds hyperbolic, considering the widespread dominance of the platform. You might even be thinking, "Girl, please, everybody shops on Amazon." But I can assure you I'm telling the truth. On some level, I know why people love the platform—it has fast shipping, built-in convenience, and affordable pricing. It's become the place for many consumers worldwide to shop for everything from new tech to beauty deals to wardrobe staples. Yet, despite all these facts, it's hard to get me to hit that check-out button.
Some of my apprehension comes from the fact that there are so many brands on Amazon that it's hard to know which ones are worth buying. However, with time—and a lot of binge-reading of fellow editor's shopping guides—I've reached a point where I've learned enough about the in-house and designer brands offered on the platform to feel more comfortable buying. And so, to usher in this new era of knowledge, I figured I'd give the platform another trial, just in time for Amazon Prime Day.
After digging through countless pages, I've rounded up the 32 most stylish fashion finds from the Amazon sale. From luxurious-looking staples to marked-down designer bags, the pieces ahead can make even the most anti-Amazon shoppers want to click "buy now."
Next up, these are the best fashion deals for Amazon Prime Day, chosen by an editor.

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.
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