Who What Wear Collection
Who What Wear Collection is a clothing line dreamed up by our fashion editors, who are always in search of the perfect thing. We specialize in small-batch drops of trend-ish classics that we hope you'll wear forever.
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Quick—These Chic Buys Are Temporarily on Sale (TBH, I'd Pay Full Price)
Just saying.
By Kat Collings
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My Stylish 58-Year-Old Aunt and I Agree—These 11 Pieces Are a Must This Spring
Full carts, full hearts.
By Lauren Eggertsen
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Why This Editor-Approved Sweater Is 100% Worth Your Money
It's that good.
By Nicole Akhtarzad Eshaghpour
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I Live For a Good Sale, and These Under-$120 Finds Are Really Impressing Me
Did someone say sale on sale?
By Anna LaPlaca
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It's Shocking, But I'm Trading In My Favorite Denim Pieces for This Easy Trend
It's a classic.
By Gaby Keiderling
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I'm Shook: These Outfit Combos Look Upscale But Actually Aren't Super Pricey
Let the reasonable prices reign!
By Kat Collings
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I Usually Travel to Paris at Least Once a Year—These Staples Would Fit in There
Chic things ahead.
By Kristen Nichols
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I'm a Bicoastal Stylist—These Are the Classic Pieces That I Swear By
Everyone needs these staples.
By Eliza Huber
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Just an Observation: My Favorite Stylish Women All Rely On These 5 Staples
Do you own them?
By Anna LaPlaca
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These New Pieces Just Dropped, and I'm Freaking Out Over How Good They Are
And so are my co-workers.
By Sierra Mayhew
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We've Tried On Almost Every Item From This Brand—These 12 Are Worth It
Trust us.
By Lauren Eggertsen
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We Tried the Life-Changing LBD That Can Be Worn 4 Different Ways
At $155, it's a steal.
By Allyson Payer
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I'm a Shopping Pro, and I'm Telling Everyone to Look at These Staples Right Now
New essentials, anyone?
By Bobby Schuessler
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I Thought I Had Enough Dresses and Sweaters, But Then I Saw These Pretty Styles
Making room in my closet as we speak.
By Lauren Adhav
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5 Effortless Outfits I Fall Back on When I Feel Like I Have Nothing to Wear
Easy does it.
By Allyson Payer
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I Lead a Fashion Department—These Are the Items Basically All the Staff Owns
Staples.
By Bobby Schuessler
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I'm Picky When It Comes to Dresses, But These 8 Have My Approval
They earned it.
By Yusra Siddiqui
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I've Been Raving About These Pieces IRL, so I Thought I'd Share
The secret's out.
By Indya Brown
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I Live in NYC, and My Colleague Lives in L.A.—We Both Love This Comfy Set
So I'm guessing you will too.
By Nicole Akhtarzad Eshaghpour
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My Style Is Easy, and I'm All About These Spring Outfit Ideas
Already planning my looks.
By Kristen Nichols
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Hi, 2022—Since You've Begun, We Haven't Really Taken Off These 14 Pieces
New year, new wardrobe.
By Sierra Mayhew
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These Pieces Are Worth Buying (Based on the Trends That Will Last)
The only shopping list you need.
By Jasmine Fox-Suliaman
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I Can't Stop Telling People About This Inexpensive, Designer-Quality Sweater
It looks triple the price, IMO.
By Allyson Payer
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I've Worked atBest Knockoff Luxury Clothing for 10 Years—This Is What I'd Buy Now
Featuring items I own and items I'm desperate to own.
By Kat Collings
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I'll Let You In on a Secret—These 6 Things Appear Pricier Than They Really Are
Shop like a fashion insider.
By Anna LaPlaca
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I'm in a Fashion Rut, So I Found 7 Outfit Ideas That I Want to Try ASAP
Major inspo ahead.
By Yusra Siddiqui
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I'm Not Sure What It Is, But These 3 Things Always Look So Expensive to Me
Pinkies up.
By Banna Girmay
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I Call Myself the Sale Sniper—These Timeless Picks Are Beyond-Good Deals
It's all about that sale-on-sale moment.
By Kat Collings
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My 2022 Goal Is to Not Regret Any Purchases, Starting With These Chic Basics
They're affordable too.
By Allyson Payer
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No Gatekeeping: I'm Telling Everyone About This Cozy Dress With Matching Socks
A match made in heaven.
By Eliza Huber