I'm Throwing All My Money at This Secret Amazon Brand That Fashion Insiders Love

There's nothing quite like looking around your closet and seemingly thinking you have nothing to wear, despite the overwhelming piles of clothes taking up copious amounts of space. While I've been cutting back on my spending and buying habits for quite some time now, there's something quite compelling about finding an affordable basic online and having it show up on your doorstep the next day. That's where The Drop comes in.
Amazon's in-house fashion line wasn't on my bingo card for favorite brands of 2023, but after spending hours scrolling through site offerings under a very tempting two-day Prime delivery deal, I'm converted. While The Drop works with influencers to curate size-inclusive garments and cohesive collections, the best items lie within the brand's year-round basics collection. No joke, after stumbling upon a few of my favorite fall trends deeply discounted, I ran to tell my editor friends about the discovery. To my pleasant shock, most of them admitted they're low-key fans of The Drop, stocking up on the label's fun pieces and timeless staples. If that isn't a sign to jump on the bandwagon, I don't know what is.
Below, shop the best affordable items from Amazon's secret hidden fashion line my editor friends and I can't stop thinking about.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
Saks Just Launched on Amazon—See the Fashion and Beauty Items I Have My Eye On
From Ganni to Ex Nihilo.
-
This Is Your Last Chance to Shop the Amazon Big Spring Sale—31 Chic Finds Not to Miss
So good even Levi's jeans are on sale.
-
Here's Your Amazon Big Spring Sale Cheat Sheet—Shop the Best Activewear, Travel Items, Home Décor, and More
Shop for deeply discounted goods today.
-
I Shop for a Living—These Are the Chicest Shoes, Jeans, and Dresses From Amazon's Big Spring Sale
They're all on sale until March 31.
-
If You Want to Shop Like a Fashion Editor, Try These 31 Amazing Basics From Amazon's Big Spring Sale
The best of the best.
-
Rich-Looking Outfits Are the Goal—31 Chic Pieces From the Amazon Big Spring Sale That Fit the Bill
These will have you doing a double take.
-
If a French Girl Shopped the Amazon Big Spring Sale, These Are the 25 Items She'd Add to Her Cart Immediately
From straight-leg jeans to classic trench coats.
-
Wow, Amazon's Big Spring Sale Is Really Good—These Are the 35 Fashion Deals You Won't Regret
Major discounts ahead.