If you've ever wondered how fashion editors and influencers look so chic when they're just wearing simple basics, there's a secret you need to be in on. In fact, you've probably already heard of it. After all, The Frankie Shop has become somewhat of a household name among fashion circles in recent years, with certain pieces gaining cult status faster than you can say the brand name itself. Pieces like the Quilted Ripstop Jacket (that spawned a thousand dupes) and the shoulder-pad Eva tank have proven infallibly popular, most likely thanks to their minimal, easy aesthetic.
Loïcka Grâce wears the padded-shoulder Carrington T-shirt.
But it's not just these cult sellout items that The Frankie Shop does well—everything from its basic T-shirts to its perfect shirts and tailoring have proven popular with fashion insiders, and you'd be hard-pressed to find a stylish wardrobe that didn't contain something from the brand these days. The key, in my opinion, is that The Frankie Shop consistently nails those easy basics that slip effortlessly into your current wardrobe, but there's always a cool twist to them that elevates everything you pair its pieces with. That, plus the relatively affordable price point that still allows for the great quality you want from your classics but won't break the bank, and you've got yourself a winning fashion formula.
The best part is that it's a brand focused on mindful and more sustainable shopping, producing limited runs to avoid waste and without pandering to trends or seasons. The Frankie Shop's classics are often reworked and re-released throughout the year, which often means favourites sell out fast, but you can also be confident these items are timeless investments you'll love for a long time.
Anouk Yve wears the Liu shirt.
Below, I've added shoppable links to some of my favourite Frankie Shop influencer looks I've seen on Instagram lately and then also added in an edit of key pieces and some new items I'm predicting will be huge throughout the rest of this year. Keep scrolling to shop!
SHOP THE LOOK
SHOP THE LOOK
SHOP THE LOOK
Shop More Frankie Shop Favourites
Up Next:15 Cult Buys You're About to See Everywhere This Summer
-
5 Shoe Color Trends All the Cool French Girls Are Wearing This SummerNo black shoes in sight.
-
Set Aside the Strapless Minidress—This Is the Trend to Choose If You Want to Look ElegantFrench Riviera approved.
-
Parisian Style Means Chic—French Women Would Be So Into These 42Replica Store Anniversary Sale ItemsEffortless and elegant picks.
-
Sorry, Flats—These Anti-Trend Heels Are Every French Woman's Quiet Go-To for a Night Out in ParisA classic choice.
-
If a French Woman Shopped the Amazon Prime Day Sale, She'd Instantly Add These 31 Chic Picks to CartEffortless and affordable? Yes, please.
-
Michael Rider Brings a French American Take on Preppy-Bourgeois Style to His Stellar Celine DebutInside the spring 2026 collection.
-
If You Want to Look More French, This Is the #1 Pant Trend to Buy (Plus the Shoes to Wear With It)As seen on an It girl in Paris.
-
Black Heels Are Fine, But in France, Everyone Knows This Shoe Color Looks Better With White DressesSpotted at Versailles.
